UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549
 
FORM 8-K
 
CURRENT REPORT
 
Pursuant to Section 13 or 15(d) of
 
the Securities Exchange Act of 1934

May 12, 2009
(Date of Report, date of earliest event reported)

Stage Stores, Inc.
(Exact name of registrant as specified in its charter)

1-14035
(Commission File Number)

NEVADA
(State or other jurisdiction of incorporation)
91-1826900
(I.R.S. Employer Identification No.)
   
   
10201 Main Street, Houston, Texas
(Address of principal executive offices)
77025
(Zip Code)
 
(800) 579-2302
 
(Registrant's telephone number, including area code)
 
Not Applicable
 
(Former name or former address, if changed since last report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
o
Soliciting material pursuant to rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
o
Pre-commencement communications pursuant to Rule 14d-12 under the Exchange Act (17 CFR 240.14d-2(b))
 
o
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
 
 
 
 
Item 8.01.
Other Events.

On May 12, 2009, Stage Stores, Inc. (the "Company") issued a News Release announcing that it will launch an exclusive brand by designer David Rodriguez.  A copy of the News Release is attached to this Form 8-K as Exhibit 99.

 
Item 9.01.
Financial Statements and Exhibits.
 
 
(d)
Exhibits.
 
 
99
News Release issued by Stage Stores, Inc. on May 12, 2009, announcing that it will launch an exclusive brand by designer David Rodriguez.
 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized.
 

 
STAGE STORES, INC.
   
May 13, 2009
/s/ Edward J. Record
(Date)
Edward J. Record
 
Executive Vice President and
 
Chief Financial Officer