UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549
 
Form 11-K

(Mark One)
 
þ
ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2009

or

 
¨
TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ________ to

Commission file number 1-14035


A.  Full title of the plan and the address of the plan, if different from that of the issuer named below:

Stage Stores, Inc. Nonqualified Deferred Compensation Plan
 
B.  Name of issuer of the securities held pursuant to the plan and the address of its principal executive office:

Stage Stores, Inc.
10201 Main Street
Houston, Texas 77025
 
 
 
 

 
 
 
 
         
         
       
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6
         
 
Schedules I, II and III have been omitted because the required information is shown in the financial statements or notes, or the information is not applicable to this Plan.
   
         
   
12
         
 
Exhibit 23 - Consent of Independent Registered Public Accounting Firm
   

 
 
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
 
 
Stage Stores, Inc. Nonqualified Deferred Compensation Plan
Houston, Texas
 
We have audited the accompanying statements of financial condition of the Stage Stores, Inc. Nonqualified Deferred Compensation Plan (the "Plan") as of December 31, 2009 and 2008, and the related statements of income and changes in plan equity for the years then ended. These financial statements are the responsibility of the Plan's management. Our responsibility is to express an opinion on these financial statements based on our audits.
 
We conducted our audits in accordance with standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Plan is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Plan's internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
 
In our opinion, such financial statements present fairly, in all material respects, the financial condition of the Plan at December 31, 2009 and 2008, and the income and changes in plan equity for the years then ended, in conformity with accounting principles generally accepted in the United States of America. 
 
 
/s/ Deloitte & Touche LLP
Houston, Texas
March 31, 2010

 

 
STATEMENTS OF FINANCIAL CONDITION
 
As of December 31, 2009 and 2008
 
             
             
             
   
2009
   
2008
 
             
Assets:
           
Investment in mutual funds, at fair value
  $ 8,584,252     $ 8,444,887  
Investment in Stage Stores, Inc. common stock, at fair value as
               
   determined by quoted market prices - 52,945 and 33,672 shares
               
   with a cost basis of $608,239 and $419,951, respectively
    654,400       277,794  
                 
Total Assets and Plan Equity
  $ 9,238,652     $ 8,722,681  
 

 
The accompanying notes are an integral part of these financial statements.
 
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STATEMENTS OF INCOME AND CHANGES IN PLAN EQUITY
 
For the Years Ended December 31, 2009 and 2008
 
             
             
             
   
2009
   
2008
 
Additions
           
Contributions
           
Participant
  $ 923,654     $ 1,182,578  
Employer
    650,405       841,869  
Net investment income (loss)
               
Interest income
    64,097       149,742  
Dividend income on investment in:
               
Mutual funds
    103,813       139,922  
Stage Stores, Inc. common stock
    9,724       4,149  
Net appreciation (depreciation) in fair value of investments
    1,708,772       (5,034,941 )
                 
Total Additions
    3,460,465       (2,716,681 )
                 
Deductions
               
Distributions to participants
    2,944,494       5,939,532  
                 
Net Increase (Decrease) in Plan Equity
    515,971       (8,656,213 )
                 
Plan Equity at Beginning of Year
    8,722,681       17,378,894  
                 
Plan Equity at End of Year
  $ 9,238,652     $ 8,722,681  
 

 
The accompanying notes are an integral part of these financial statements.
 
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Stage Stores, Inc. Nonqualified Deferred Compensation Plan
Notes to Financial Statements
As of and for the Years Ended December 31, 2009 and 2008

 
1.           Plan Description

The following brief description of the Stage Stores, Inc. Nonqualified Deferred Compensation Plan (the “Plan”) is provided for general information purposes only.  Participants should refer to the Plan document for more complete information.

General

The Plan is a defined contribution plan and was established on January 1, 2002 by Stage Stores, Inc. (the “Company”) for the purpose of attracting and retaining highly qualified individuals for the successful conduct of the Company’s business by helping to provide for the retirement of the Company’s key employees selected to participate in the Plan.

Eligibility and Vesting

The Plan covers key employees (“Participants”), the selection of which remains at the sole discretion of the Plan Administrative Committee (the “Committee”) of the Company, as defined in the Plan document.  Participation is voluntary and Participants can elect to contribute up to fifty percent (50%) of the Participant’s compensation and up to one hundred percent (100%) of the Participant’s bonus.  Employer matching contributions are determined by the Committee from year to year.  The Company Participant and employer matching contributions are vested 100% in the Plan at all times.

Participant Accounts

The Company maintains a Participant Account (“Account”) for each Participant deferring compensation.  The Account is adjusted for the Participant deferral/contribution, employer match and any investment gain or loss (on investments in which the Account balance is placed) and any payment or distribution attributable to that Account.
 
Effective April 1, 2008, the Company amended the Plan to include a stock investment option wherein Participants can elect to invest a portion of their deferrals in the Company’s common stock (the “Company Stock Investment Option”).  Participant contributions and employer matching contributions are invested in a money market account and are applied to the purchase of Company stock in the open market on the last trading day of the calendar month.  These shares are held in a grantor trust.  Once Company stock has been credited to the Participant’s Account, it may not be transferred or liquidated by the Participant and shall remain in the Account until such date as the Participant is no longer an employee of the Company and for a period of six months thereafter, at which time the Company stock shall be transferred to the Participant’s personal brokerage account, as designated at that time by the Participant; hence, the Company Stock Investment Option portion of the Account cannot be settled in cash.  The number of shares of common stock credited to a Participant’s Account shall be adjusted, as appropriate, to reflect any stock split, any dividends or deemed dividends, any recapitalization of the Company, or any reorganization of the Company.  Shares of common stock will be issued in the name of the Plan.  During the period the common stock is held by the Plan, Participants will not have the right to vote those shares of common stock and Participants will not have any other incidents of ownership or rights as a shareholder with respect to those shares of common stock.
 
 
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Plan Termination
 
The Company retains the unilateral power to amend or terminate the Plan at any time.  No such amendment or termination shall adversely affect any Participant or their beneficiaries with respect to their right to receive the value of their vested Accounts, determined as of the later of the date that the Plan amendment or termination is adopted or by its terms to be effective, without the consent of affected Participants or their beneficiaries.
 
2.           Significant Accounting Policies
 
Basis of Accounting.  The financial statements are prepared using the accrual basis of accounting in accordance with accounting principles generally accepted in the United States of America.
 
Investment Valuation and Income Recognition.  Compass Consulting and Wachovia, N.A., which administer all mutual funds and Stage Stores stock investment, respectively, execute all investment transactions and hold the Plan assets. The Plan’s investments include publicly traded mutual funds and shares of Company stock both of which are valued based on quoted market prices on the last business day of the plan year.  The change in market value of the investments is reflected in the Statements of Income and Changes in Plan Equity as appreciation/depreciation in the fair market value of investments.  Realized gains and losses on investments are calculated using average cost.  Purchases and sales of securities are recorded on a trade-date basis.  Dividends are recorded on the ex-dividend date.  Interest is recorded as earned.
 
Distributions.  Distributions to participants are recorded when paid.
 
Use of Estimates.  The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires the Committee to make estimates and assumptions that affect the reported amounts of assets and changes therein, and disclosure of contingent assets at the date of the financial statements.  Actual results could differ from those estimates.
 
Risks and Uncertainties. Investment securities, in general, are exposed to various risks, such as interest rate, liquidity risk, credit and overall market volatility risk.  Due to the level of risk associated with certain investment securities, it is reasonably possible that changes in the values of investment securities will occur in the near term and that such a change could materially affect the amount reported in the Statements of Financial Condition.
 
 
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3.           Investments
 
The Plan’s investments that represented 5% or more of the Plan’s net assets available for plan benefits as of December 31, 2009 and 2008 are as follows:
 
   
2009
   
2008
 
Capital World Bond Fund - A
  $ 1,398,020     $ 1,463,619  
New World Fund - A
    907,230       586,543  
Capital World Growth and Income Fund - A
    825,952       763,331  
The Growth Fund of America - A
    813,578       578,187  
American Funds Money Market Fund - A
    779,175       - *
EuroPacific Growth Fund - A
    776,690       524,905  
SMALLCAP World Fund - A
    722,673       392,762 *
Stage Stores, Inc. common stock
    654,400       277,794 *
AMCAP Fund - A
    637,314       405,013 *
Washington Mutual Investors Fund - A
    635,848       458,396  
American Balanced Fund - A
    586,197       621,543  
The Cash Management Trust of America - A
    - *     2,315,743  
                 
Total
    8,737,077       8,387,836  
Other, individually representing less than 5% of total
    501,575       334,845  
                 
Investments, at fair value
  $ 9,238,652     $ 8,722,681  
                 
                 
*  Presented for comparative purposes only.
               
 
 
During the years ended December 31, 2009 and 2008, the Plan’s investments, including gains and losses on investments bought and sold as well as held during the year, appreciated (depreciated) in value as follows:
 
   
2009
   
2008
 
Realized gain on investments in mutual funds
  $ -     $ 48,806  
Unrealized gain (loss) on investment in:
               
Mutual funds
    1,520,988       (4,941,590 )
Stage Stores, Inc. common stock
    187,784       (142,157 )
                 
Net appreciation (depreciation) in fair value of investments
  $ 1,708,772     $ (5,034,941 )
 
 
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The following tables set forth the detailed Plan activity by individual fund for the years ended December 31, 2009 and 2008:
 
               
Net Investment Income
                   
   
Plan Equity at 1/1/09
   
Contributions
   
Interest Income
   
Dividend Income
   
Realized Gain (Loss) on Investment
   
Unrealized Gain on Investment
   
Distributions
   
Transfers
   
Plan Equity at 12/31/09
 
                                                       
Mutual funds
                                                     
AMCAP Fund - A
  $ 405,013     $ 75,205     $ -     $ 5,921     $ -     $ 168,077     $ -     $ (16,902 )   $ 637,314  
EuroPacific Growth Fund - A
    524,905       103,678       -       12,328       -       187,570       -       (51,791 )     776,690  
The Growth Fund of America - A
    578,187       120,440       -       6,191       -       182,688       -       (73,928 )     813,578  
New World Fund - A
    586,543       108,882       -       10,729       -       244,657       -       (43,581 )     907,230  
SMALLCAP World Fund - A
    392,762       60,839       -       4,448       -       187,636       -       76,988       722,673  
Capital World Growth and Income Fund - A
    763,331       128,896       -       21,980       -       176,387       -       (264,642 )     825,952  
The Investment Company of America - A
    283,645       41,585       -       8,163       -       74,235       -       (25,568 )     382,060  
Washington Mutual Investors Fund - A
    458,396       108,244       -       17,210       -       87,678       -       (35,680 )     635,848  
American Balanced Fund - A
    621,543       88,564       -       16,843       -       103,450       -       (244,203 )     586,197  
American High-Income Trust - A
    -       6,527       358       -       -       1,241       -       777       8,903  
Capital World Bond Fund - A
    1,463,619       139,909       58,641       -       -       103,231       -       (367,380 )     1,398,020  
Intermediate Bond Fund of America - A
    51,200       33,746       2,658       -       -       4,138       -       18,870       110,612  
American Funds Money Market Fund
    -       184,894       -       -       -       -       (706,799 )     1,301,080       779,175  
The Cash Management Trust of America - A
    2,315,743       184,772       2,440       -       -       -       (2,228,915 )     (274,040 )     -  
                                                                         
Stage Stores, Inc. common stock
    277,794       187,878       -       9,724       -       187,784       (8,780 )     -       654,400  
                                                                         
    $ 8,722,681     $ 1,574,059     $ 64,097     $ 113,537     $ -     $ 1,708,772     $ (2,944,494 )   $ -     $ 9,238,652  
                                                                         
                                                                         
                   
Net Investment Income (Loss)
                         
   
Plan Equity at 1/1/08
   
Contributions
   
Interest Income
   
Dividend Income
   
Realized Gain (Loss) on Investment
   
Unrealized Gain (Loss) on Investment
   
Distributions
   
Transfers
   
Plan Equity at 12/31/08
 
                                                                         
Mutual funds
                                                                       
AMCAP Fund - A
  $ 786,002     $ 97,719     $ -     $ -     $ 21,302     $ (270,807 )   $ (70,383 )   $ (158,820 )   $ 405,013  
EuroPacific Growth Fund - A
    2,244,798       187,125       -       16,040       21,505       (594,947 )     (301,871 )     (1,047,745 )     524,905  
The Growth Fund of America - A
    1,773,894       200,196       -       6,529       -       (466,878 )     (651,344 )     (284,210 )     578,187  
New World Fund - A
    4,403,088       224,161       -       11,706       (2,404 )     (1,117,597 )     (398,824 )     (2,533,587 )     586,543  
SMALLCAP World Fund - A
    1,988,932       160,766       -       987       (987 )     (673,765 )     (187,994 )     (895,177 )     392,762  
Capital World Growth and Income Fund - A
    2,781,845       248,319       -       52,372       (5,756 )     (782,135 )     (611,028 )     (920,286 )     763,331  
The Investment Company of America - A
    925,627       77,438       -       11,885       -       (204,169 )     (315,204 )     (211,932 )     283,645  
Washington Mutual Investors Fund - A
    1,318,093       126,354       -       18,020       10,178       (297,244 )     (306,123 )     (410,882 )     458,396  
American Balanced Fund - A
    798,046       124,230       -       22,383       5,414       (235,401 )     (10,856 )     (82,273 )     621,543  
American High-Income Trust - A
    59,970       -       3,908       -       (84 )     (15,204 )     (73,754 )     25,164       -  
Capital World Bond Fund - A
    177,700       296,247       109,103       -       (362 )     (228,696 )     (375,277 )     1,484,904       1,463,619  
Intermediate Bond Fund of America - A
    42,086       41,643       18,239       -       -       (54,747 )     (259,998 )     263,977       51,200  
The Cash Management Trust of America - A
    78,813       137,947       18,492       -       -       -       (2,376,876 )     4,457,367       2,315,743  
                                                                         
Stage Stores, Inc. common stock
    -       102,302       -       4,149       -       (142,157 )     -       313,500       277,794  
                                                                         
    $ 17,378,894     $ 2,024,447     $ 149,742     $ 144,071     $ 48,806     $ (5,083,747 )   $ (5,939,532 )   $ -     $ 8,722,681  
 
 
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4.           Fair Value Measurements
 
In accordance with ASC 820, Fair Value Measurements and Disclosures, the Plan defines fair value as the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date.  When determining the fair value measurements for assets and liabilities which are required to be recorded at fair value, the Plan considers the principal or most advantageous market in which the Plan would transact and the market-based risk measurements or assumptions that market participants would use in pricing the asset or liability, such as inherent risk, transfer restrictions and credit risk.
 
The Plan applies the following fair value hierarchy, which prioritizes the inputs used to measure fair value into three levels, and bases the categorization within the hierarchy upon the lowest level of input that is available and significant to the fair value measurement:
 
 
 
Level 1 -
Quoted prices in active markets for identical assets or liabilities.
 
 
Level 2 -
Observable inputs other than quoted prices in active markets for identical assets and liabilities, quoted prices for identical or similar assets or liabilities in inactive markets, or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.
 
 
Level 3 -
Inputs that are generally unobservable and typically reflect the Plan Administrator’s estimates of assumptions that market participants would use in pricing the asset or liability.
 
Using the market approach, the following table presents the Plan’s assets measured at fair value on a recurring basis as of December 31, 2009 and 2008:
 
   
December 31, 2009
 
   
Balance
   
Quoted Prices in Active Markets for Identical Instruments (Level 1)
   
Significant Other Observable Inputs (Level 2)
   
Significant Unobservable Inputs (Level 3)
 
Assets:
                       
Mutual funds
  $ 8,584,252     $ 8,584,252     $ -     $ -  
Stage Stores, Inc. common stock
    654,400       654,400       -       -  
    $ 9,238,652     $ 9,238,652     $ -     $ -  
                                 
                                 
   
December 31, 2008
 
   
Balance
   
Quoted Prices in Active Markets for Identical Instruments (Level 1)
   
Significant Other Observable Inputs (Level 2)
   
Significant Unobservable Inputs (Level 3)
 
Assets:
                               
Mutual funds
  $ 8,444,887     $ 8,444,887     $ -     $ -  
Stage Stores, Inc. common stock
    277,794       277,794       -       -  
    $ 8,722,681     $ 8,722,681     $ -     $ -  

 
5.           Administrative Expenses
 
All administrative expenses of the Plan are paid by the Company.
 
6.           Income Tax Status
 
The Plan, being operated as a nonqualified deferred compensation plan, is not subject to Federal income tax.  A nonqualified deferred compensation arrangement effectively defers compensation for individual Participants.
 

 
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SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the members of the Plan Administrative Committee, which is the administrative committee for the Stage Stores, Inc. Nonqualified Deferred Compensation Plan, have duly caused this annual report to be signed on its behalf by the undersigned hereunto duly authorized.


 
   STAGE STORES, INC. NONQUALIFIED
   DEFERRED COMPENSATION PLAN
   
 March 31, 2010      /s/ Edward J. Record
      (Date)   Edward J. Record
   Plan Administrative Committee
   Stage Stores, Inc.
   
 
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