UNITED STATES |
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SECURITIES AND EXCHANGE COMMISSION |
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Washington, DC 20549 |
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FORM 8-K |
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CURRENT REPORT |
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Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 |
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Date of Report (Date of earliest event reported): July 26, 2005 |
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The Boston Beer Company, Inc. |
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(Exact name of registrant as specified in its charter) |
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Massachusetts |
001-14092 |
04-3284048 |
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(State or other jurisdiction |
(Commission |
(IRS Employer |
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of incorporation) |
File Number) |
Identification No.) |
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75 Arlington Street, Boston, MA |
02116 |
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(Address of principal executive offices) |
(Zip Code) |
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Registrant's telephone number, including area code (617) 368-5000 |
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Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2 below): |
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Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
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Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
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Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
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Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
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Item 7.01. Regulation FD Disclosure. |
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On July 26, 2005, the Board of Directors of the Company increased the aggregate expenditure limit for the Company's Stock Repurchase Program by $20,000,000, from $80,000,000 to $100,000,000. |
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The Company issued a press release regarding such increase, which is attached hereto as Exhibit 99.1 and is incorporated by reference herein. |
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Exhibit 99.1 - Press Release of The Boston Beer Company, Inc. dated July 27, 2005. |
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SIGNATURES |
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Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. |
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The Boston Beer Company, Inc. |
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(Registrant) |
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Date: July 27, 2005 |
/s/ William F. Urich |
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William F. Urich |
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Chief Financial Officer |
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(Signature)* |
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* Print name and title of the signing officer under his signature. |
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