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1934 Act Registration No. 1-14418
 
 
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
Form 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF
THE SECURITIES EXCHANGE ACT OF 1934
FOR THE MONTH OF APRIL 2010
 
SK Telecom Co., Ltd.
(Translation of registrant’s name into English)
11,Euljiro2-ga Jung-gu
Seoul 100-999, Korea
(Address of principal executive offices)
 
     (Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.)
Form 20-F þ           Form 40-F o
     (Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.)
Yes o           No þ
     (If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):82-                    .)
 
 

 


TABLE OF CONTENTS

Business (Preliminary) Results
Forward-Looking Statement Disclaimer
SIGNATURES


Table of Contents

Business (Preliminary) Results
* The preliminary results shown in this table may differ from the final results
1. Details
                                             
                                Year to Year    
        Current Term   Previous Term           Comparison    
Classification (unit : in million   (first quarter of   (fourth quarter           (first quarter    
Won, %)   2010)   of 2009)   Changes   of 2009)   Changes
Sales
Amount
  Current Results     3,018,246       3,100,103       -2.64 %     2,876,461       4.93 %
  Accumulative Results     3,018,246       12,101,184             2,876,461       4.93 %
Operating Income
  Current Results     480,470       443,146       8.42 %     564,007       -14.81 %
  Accumulative Results     480,470       2,179,337             564,007       -14.81 %
Ordinary Income
  Current Results     408,953       263,356       55.29 %     423,296       -3.39 %
  Accumulative Results     408,953       1,657,343             423,296       -3.39 %
Current Net
Profit
  Current Results     321,755       244,235       31.74 %     316,748       1.58 %
  Accumulative Results     321,755       1,288,340             316,748       1.58 %
                                 
2. Source of Data   Data Provider   SK Telecom IR Team
  Provided for   Analysts and Institutional Investors
  Date of Provision   April 29, 2010 / 16:00 (KST)
  Related Event(Location)   Conference Call for the quarter ended March 31, 2010
    (SK Telecom Headquarter, Conference Room)
3. Contact Information   Supervisor   IRTeam, Tae Jin Park (6100-2400)
  Organizer   IRTeam, Kyung Hwan Chung (6100-1635)
  Organizing Team  

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Forward-Looking Statement Disclaimer
The material above contains forward-looking statements. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the our actual results or performance to be materially different from any future results or performance expressed or implied by such forward-looking statements. We do not make any representation or warranty, express or implied, as to the accuracy or completeness of the information contained herein, and nothing contained herein is, or shall be relied upon as, a promise or representation, whether as to the past or the future. Forward-looking statements speak only as of the date they are made, and we undertake no obligation to update publicly any of them in light of new information or future events. Additional information concerning these and other risk factors are contained in our latest annual report on Form 20-F and in our other filings with the U.S. Securities and Exchange Commission.

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SIGNATURES
     Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
         
  SK Telecom Co., Ltd.
 
 
  By:  /s/ Tae Jin Park    
  Name:   Tae Jin Park   
  Title:   Senior Vice President   
 
Date: April 29, 2010

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