Generational Group, a leading full-service business advisory for middle-market privately held businesses, is pleased to announce that Mito Pereira, a Generational-sponsored professional golfer, will be competing in this year’s Masters Tournament.

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Generational's Mito Pereira (Photo: Business Wire)

The 2023 Masters Tournament will be the 87th edition and the first of the men's four major golf championships held in 2023. It is scheduled to be played this week at Augusta National Golf Club in Augusta, Georgia.

Mito Pereira earned his spot in the field with stellar performances throughout the 2022 season, and particularly at last year’s PGA Championship at Southern Hills Country Club in Tulsa, Oklahoma.

Mito earned the respect of golf fans following his successful rookie campaign on the PGA Tour. He was featured in Episode 7 of the Netflix series, “Full Swing.” The episode, entitled "Golf is Hard,” followed the storylines of Pereira and fellow rookie Sahith Theegala—with a particular focus on Pereira’s thrilling run at the PGA Championship. Pereira entered the final round with a three-shot lead over Will Zalatoris and Matt Fitzpatrick, at 9-under-par. Justin Thomas ultimately defeated Zalatoris in a playoff, but Pereira’s third place tie qualified him for a spot in this year’s Masters.

President and CEO of Generational, Ryan Binkley stated, “It is truly an honor to compete in the Masters with the world’s best golfers, and Mito has earned the opportunity with his outstanding play in 2022, especially at the PGA Championship.”

Binkley added, “We look forward to an exciting Masters this year and are anticipating that Mito will be in contention with another strong performance. We are expecting a thrilling week of golf from Mito and the entire Generational family will be cheering him on.”

About Generational Group

Generational Equity, Generational Capital Markets (member FINRA/SIPC), Generational Wealth Advisors, Generational Consulting Group and DealForce are part of Generational Group, which is headquartered in Dallas, Texas.

With more than 350 professionals located throughout 16 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, and wealth management.

The M&A Advisor named Generational Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. The Global M&A Network named Generational USA Investment Bank of the Year in 2023. For more information visit https://www.genequityco.com/ or the Generational Equity press room.

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