As the beauty industry continues its push towards safer, science-driven products, DayBreak—a new brand co-founded by tech entrepreneur Seth Kravitz—is positioning itself to lead the charge with its Hypochlorous acid (HOCl)-based solutions. With a unique background in tech and a personal drive to create a tangible, impactful brand, Kravitz’s vision for DayBreak is to introduce a powerful yet safe compound to both the skincare and disinfectant markets.

From Tech to Skincare: Seth Kravitz’s Journey

Seth Kravitz, CEO and co-founder of DayBreak, built his career in the tech world, co-founding the insurance comparison site InsuranceAgents.com, which quickly grew into a multi-million dollar business. After the company’s acquisition, Kravitz realized he wanted to create something people could physically use, not just interact with digitally. That realization led him to the world of Hypochlorous acid.

Kravitz’s fascination with HOCl, a compound known for its effectiveness in killing bacteria and viruses, deepened during the pandemic. “Like many parents, I became more aware of the harsh chemicals in everyday disinfectants,” he explains. “HOCl is different—it's highly effective and yet safe enough to use on your skin every day. That’s when I knew I had to build a company around it.”

What Is HOCl, and Why Is It So Important?

Hypochlorous acid has long been used in hospitals for its disinfectant properties, but few consumers are aware of its potential in everyday personal care. DayBreak’s flagship product, Mighty Mist, delivers a pure, stable form of HOCl, designed to be gentle enough for daily skincare and effective enough for household disinfecting.

“HOCl is a bit of a miracle molecule,” Kravitz says. “It’s incredibly effective at killing harmful bacteria and fungi, and yet it’s completely safe for humans and animals. Our mission is to make this powerful ingredient widely available and easily accessible.”

Building DayBreak: Overcoming Challenges

Transitioning from tech to consumer goods presented its challenges. “In tech, you can iterate quickly, but with skincare, every detail from the formulation to the packaging has to be perfect before launch,” Kravitz notes. Stabilizing HOCl for consumer use was a significant hurdle, as the compound is notoriously difficult to maintain. “It took us years of research, but we finally developed a product that met our standards for both safety and stability.”

Beyond product development, Kravitz faced the challenge of standing out in the crowded skincare industry. “Skincare is often marketed in a way that plays on insecurities. We’re doing the opposite—empowering people with products they can trust, built on science and transparency,” he explains.

The Future of DayBreak

Kravitz envisions DayBreak becoming the go-to brand for HOCl-based skincare. “I see a future where when people think of Hypochlorous acid, they immediately think of DayBreak,” he says. The brand has ambitious plans to expand beyond its current offerings while staying true to its mission of delivering safe, effective, and approachable products.

As Kravitz puts it, “We’re not just selling skincare; we’re building trust and making better choices easier for consumers. That’s what will set us apart in the years to come.”

With its science-backed solutions and commitment to transparency, DayBreak is set to become a key player in the next generation of skincare innovations.

For more information about DayBreak, visit https://daybreakskin.com.

About DayBreak

DayBreak is a skincare brand co-founded by tech entrepreneur Seth Kravitz, focused on harnessing the power of Hypochlorous acid (HOCl) for safer, science-backed solutions. Committed to transparency and innovation, DayBreak offers effective, gentle products designed to improve skincare and household hygiene through the use of this powerful, yet safe, compound.

Media Contact
Company Name: DayBreak
Contact Person: Seth Kravtiz
Email: hello@daybreakskin.com
Country: United States
Website: https://daybreakskin.com/