SC 13G

 

 

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

Schedule 13G

(Rule 13d-102)

INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES

13d-1 (b), (c) AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2 (b)

(Amendment No.    )

 

 

SERVICENOW, INC.

(Name of Issuer)

 

 

COMMON STOCK

(Title of Class of Securities)

81762P102

(CUSIP Number)

12/31/12

(Date of Event Which Requires Filing of this Statement)

 

 

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

 

  ¨ Rule 13d-1(b)

 

  ¨ Rule 13d-1(c)

 

  x Rule 13d-1(d)

(Continued on following pages)

 

 

 

 

Page 1 of 16 Pages


CUSIP NO. 81762P102   13 G   Page 2 of 16 Pages

 

  1   

NAME OF REPORTING PERSON

 

SEQUOIA CAPITAL U.S. GROWTH FUND IV, L.P. (“SCGF IV”)

 

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

98-0589567

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨        (b)  x

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

CAYMAN ISLANDS

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY EACH

REPORTING

PERSON

WITH

     

SOLE VOTING POWER

 

0

   6   

SHARED VOTING POWER

 

22,948,252

   7   

SOLE DISPOSITIVE POWER

 

0

   8   

SHARED DISPOSITIVE POWER

 

22,948,252

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

22,948,252

  10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES  ¨

 

  11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

18.3%

  12  

TYPE OF REPORTING PERSON

 

PN


CUSIP NO. 81762P102   13 G   Page 3 of 16 Pages

 

  1   

NAME OF REPORTING PERSON

 

SEQUOIA CAPITAL USGF PRINCIPALS FUND IV, L.P. (“SCGF IV PF”)

 

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

98-0619227

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨        (b)  x

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

CAYMAN ISLANDS

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY EACH

REPORTING

PERSON

WITH

     

SOLE VOTING POWER

 

0

   6   

SHARED VOTING POWER

 

996,092

   7   

SOLE DISPOSITIVE POWER

 

0

   8   

SHARED DISPOSITIVE POWER

 

996,092

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

996,092

  10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES  ¨

 

  11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

0.8%

  12  

TYPE OF REPORTING PERSON

 

PN


CUSIP NO. 81762P102   13 G   Page 4 of 16 Pages

 

  1   

NAME OF REPORTING PERSON

 

SCGF IV MANAGEMENT, L.P. (“SCGF IV MGMT”)

 

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

98-0589559

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨        (b)  x

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

CAYMAN ISLANDS

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY EACH

REPORTING

PERSON

WITH

     

SOLE VOTING POWER

 

0

   6   

SHARED VOTING POWER

 

23,944,344 shares of which 22,948,252 shares are directly held by SCGF IV and 996,092 shares are directly held by SCGF IV PF. SCGF IV MGMT is the General Partner of each of SCGF IV and SCGF IV PF.

   7   

SOLE DISPOSITIVE POWER

 

0

   8   

SHARED DISPOSITIVE POWER

 

23,944,344 shares of which 22,948,252 shares are directly held by SCGF IV and 996,092 shares are directly held by SCGF IV PF. SCGF IV MGMT is the General Partner of each of SCGF IV and SCGF IV PF.

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

23,944,344

  10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES  ¨

 

  11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

19.1%

  12  

TYPE OF REPORTING PERSON

 

PN


CUSIP NO. 81762P102   13 G   Page 5 of 16 Pages

 

  1   

NAME OF REPORTING PERSON

 

SCGF GENPAR, LTD. (“SCGF GP”)

 

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

98-0603717

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨        (b)  x

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

CAYMAN ISLANDS

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY EACH

REPORTING

PERSON

WITH

     

SOLE VOTING POWER

 

0

   6   

SHARED VOTING POWER

 

23,944,344 shares of which 22,948,252 shares are directly held by SCGF IV and 996,092 shares are directly held by SCGF IV PF. SCGF GP is the General Partner of SCGF IV MGMT.

   7   

SOLE DISPOSITIVE POWER

 

0

   8   

SHARED DISPOSITIVE POWER

 

23,944,344 shares of which 22,948,252 shares are directly held by SCGF IV and 996,092 shares are directly held by SCGF IV PF. SCGF GP is the General Partner of SCGF IV MGMT.

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

23,944,344

  10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES  ¨

 

  11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

19.1%

  12  

TYPE OF REPORTING PERSON

 

OO


CUSIP NO. 81762P102   13 G   Page 6 of 16 Pages

 

  1   

NAME OF REPORTING PERSON

 

SC US GF V HOLDINGS, LTD. (“SCGF V HOLD”)

 

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

98-1019224

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨        (b)  x

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

CAYMAN ISLANDS

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY EACH

REPORTING

PERSON

WITH

     

SOLE VOTING POWER

 

0

   6   

SHARED VOTING POWER

 

337,500

   7   

SOLE DISPOSITIVE POWER

 

0

   8   

SHARED DISPOSITIVE POWER

 

337,500

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

337,500

  10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES  ¨

 

  11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

0.3%

  12  

TYPE OF REPORTING PERSON

 

OO


CUSIP NO. 81762P102   13 G   Page 7 of 16 Pages

 

  1   

NAME OF REPORTING PERSON

 

SEQUOIA CAPITAL U.S. GROWTH FUND V, L.P. (“SCGF V”)

 

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

98-1017204

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨        (b)  x

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

CAYMAN ISLANDS

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY EACH

REPORTING

PERSON

WITH

     

SOLE VOTING POWER

 

0

   6   

SHARED VOTING POWER

 

337,500 shares, all of which are held directly by SCGF V HOLD.

   7   

SOLE DISPOSITIVE POWER

 

0

   8   

SHARED DISPOSITIVE POWER

 

337,500 shares, all of which are held directly by SCGF V HOLD.

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

337,500

  10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES  ¨

 

  11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

0.3%

  12  

TYPE OF REPORTING PERSON

 

PN


CUSIP NO. 81762P102   13 G   Page 8 of 16 Pages

 

  1   

NAME OF REPORTING PERSON

 

SEQUOIA CAPITAL USGF PRINCIPALS FUND V, L.P. (“SCGF V PF”)

 

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

98-1017231

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨        (b)  x

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

CAYMAN ISLANDS

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY EACH

REPORTING

PERSON

WITH

     

SOLE VOTING POWER

 

0

   6   

SHARED VOTING POWER

 

337,500 shares, all of which are held directly by SCGF V HOLD.

   7   

SOLE DISPOSITIVE POWER

 

0

   8   

SHARED DISPOSITIVE POWER

 

337,500 shares, all of which are held directly by SCGF V HOLD.

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

337,500

  10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES  ¨

 

  11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

0.3%

  12  

TYPE OF REPORTING PERSON

 

PN


CUSIP NO. 81762P102   13 G   Page 9 of 16 Pages

 

  1   

NAME OF REPORTING PERSON

 

SCGF V MANAGEMENT, L.P. (“SCGF V MGMT”)

 

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

98-1017014

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨        (b)  x

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

CAYMAN ISLANDS

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY EACH

REPORTING

PERSON

WITH

     

SOLE VOTING POWER

 

0

   6   

SHARED VOTING POWER

 

337,500 shares, all of which are held directly by SCGF V HOLD. SCGF V MGMT is the General Partner of SCGF V and SCGF V PF. SCGF V and SCGF V PF together own 100% of the outstanding ordinary shares of SCGF V HOLD.

   7   

SOLE DISPOSITIVE POWER

 

0

   8   

SHARED DISPOSITIVE POWER

 

337,500 shares, all of which are held directly by SCGF V HOLD. SCGF V MGMT is the General Partner of SCGF V and SCGF V PF. SCGF V and SCGF V PF together own 100% of the outstanding ordinary shares of SCGF V HOLD.

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

337,500

  10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES  ¨

 

  11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

0.3%

  12  

TYPE OF REPORTING PERSON

 

PN


CUSIP NO. 81762P102   13 G   Page 10 of 16 Pages

 

  1   

NAME OF REPORTING PERSON

 

SC GF V TT, LTD. (“SC GF V TT”)

 

I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

 

98-1016997

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)  ¨        (b)  x

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

CAYMAN ISLANDS

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY EACH

REPORTING

PERSON

WITH

     

SOLE VOTING POWER

 

0

   6   

SHARED VOTING POWER

 

337,500 shares, all of which are held directly by SCGF V HOLD. SC GF V TT is the General Partner of SCGF V MGMT, which is the General Partner of each of SCGF V and SCGF V PF. SCGF V and SCGF V PF together own 100% of the outstanding ordinary shares of SCGF V HOLD.

   7   

SOLE DISPOSITIVE POWER

 

0

   8   

SHARED DISPOSITIVE POWER

 

337,500 shares, all of which are held directly by SCGF V HOLD. SC GF V TT is the General Partner of SCGF V MGMT, which is the General Partner of each of SCGF V and SCGF V PF. SCGF V and SCGF V PF together own 100% of the outstanding ordinary shares of SCGF V HOLD.

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

337,500

  10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES  ¨

 

  11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

0.3%

  12  

TYPE OF REPORTING PERSON

 

OO


CUSIP NO. 81762P102   13 G   Page 11 of 16 Pages

 

 

ITEM 1.

 

  (a) Name of Issuer: ServiceNow, Inc.

 

  (b) Address of Issuer’s Principal Executive Offices:

                                                            4810 Eastgate Mall

                                                            San Diego, CA 92121

 

ITEM 2.

 

(a) Name of Persons Filing:
     Sequoia Capital U.S. Growth Fund IV, L.P.
     Sequoia Capital USGF Principals Fund IV, L.P.
     SCGF IV Management, L.P.
     SCGF GenPar, Ltd.
     SC US GF V Holdings, Ltd.
     Sequoia Capital U.S. Growth Fund V, L.P.
     Sequoia Capital USGF Principals Fund V, L.P.
     SCGF V Management, L.P.
     SC GF V TT, Ltd.

 

     SCGF IV MGMT is the General Partner of each of SCGF IV and SCGF IV PF. SCGF GP is the General Partner of SCGF IV MGMT. SC GF V TT is the General Partner of SCGF V MGMT. SCGF V MGMT is the General Partner of each of SCGF V and SCGF V PF. SCGF V and SCGF V PF together own 100% of the outstanding ordinary shares of SCGF V HOLD.

 

(b) Address of Principal Business Office or, if none, Residence:

3000 Sand Hill Road, 4-250

Menlo Park, CA 94025

Citizenship:

SCGF IV MGMT, SCGF IV, SCGF IV PF, SCGF GP, SC GF V TT, SCGF V MGMT, SCGF V HOLD, SCGF V, SCGF V PF: Cayman Islands

 

(c) Title of Class of Securities: Common Stock

 

(d) CUSIP Number:                     81762P102


CUSIP NO. 81762P102   13 G   Page 12 of 16 Pages

 

 

ITEM 3. If this statement is filed pursuant to Rules 13d-1(b) or 13d-2(b) or (c), check whether the person filing is a:

NOT APPLICABLE

 

ITEM 4. Ownership

SEE ROWS 5 THROUGH 11 OF COVER PAGES

 

ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following.  ¨

 

ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON

NOT APPLICABLE

 

ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY OR CONTROL PERSON

NOT APPLICABLE

 

ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

NOT APPLICABLE

 

ITEM 9. NOTICE OF DISSOLUTION OF GROUP

NOT APPLICABLE

 

ITEM 10. CERTIFICATION

NOT APPLICABLE

 


CUSIP NO. 81762P102   13 G   Page 13 of 16 Pages

 

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated: February 13, 2013

Sequoia Capital U.S. Growth Fund IV, L.P.

Sequoia Capital USGF Principals Fund IV, L.P.

 

  By: SCGF IV Management, L.P.
  A Cayman Islands exempted limited partnership
  General Partner of Each
  By: SCGF GenPar, Ltd
  A Cayman Islands limited liability company
  Its General Partner
  By:  

/s/ Douglas Leone

  Douglas Leone, Managing Director
   

SCGF IV Management, L.P.

A Cayman Islands exempted limited partnership

 

  By: SCGF GenPar, Ltd
  A Cayman Islands limited liability company
  Its General Partner
  By:  

/s/ Douglas Leone

  Douglas Leone, Managing Director

SCGF GenPar, Ltd

A Cayman Islands limited liability company

 

  By:  

/s/ Douglas Leone

  Douglas Leone, Managing Director


CUSIP NO. 81762P102   13 G   Page 14 of 16 Pages

 

SC US GF V Holdings, Ltd.

a Cayman Islands exempted company

 

 

By:

  Sequoia Capital U.S. Growth Fund V, L.P.
    Sequoia Capital USGF Principals Fund V, L.P. both Cayman Islands exempted limited partnerships, its Members
 

By:

 

SCGF V Management, L.P.,

a Cayman Islands exempted limited partnership, General Partner of each

 

By: SC GF V TT, Ltd.,

a Cayman Islands exempted company, its General Partner

  By:  

/s/ Douglas Leone

 

Douglas Leone, Managing Director

Sequoia Capital U.S. Growth Fund V, L.P.

Sequoia Capital USGF Principals Fund V, L.P.

both Cayman Islands exempted limited partnerships

 

By:

 

SCGF V Management, L.P.,

a Cayman Islands exempted limited partnership, General Partner of each

 

By: SC GF V TT, Ltd.,

a Cayman Islands exempted company, its General Partner

 

By:

 

/s/ Douglas Leone

 

Douglas Leone, Managing Director

SCGF V Management, L.P.,

a Cayman Islands exempted limited partnership

 

By: SC GF V TT, Ltd.,

a Cayman Islands exempted company, its General Partner

 

By:

 

/s/ Douglas Leone

 

Douglas Leone, Managing Director

SC GF V TT, Ltd.,

a Cayman Islands exempted company

 

By:

 

/s/ Douglas Leone

 

Douglas Leone, Managing Director


CUSIP NO. 81762P102   13 G   Page 15 of 16 Pages

 

EXHIBIT 1

AGREEMENT AS TO JOINT FILING OF SCHEDULE 13G

The undersigned hereby agree that the Schedule 13G relating to the common stock of ServiceNow, Inc., and any further amendments thereto, to which this Agreement as to Joint Filing of Schedule 13G is attached as an exhibit is filed on behalf of each of them pursuant to and in accordance with the provisions of Rule 13d-1(k) under the Securities Exchange Act of 1934, as amended.

Date: February 13, 2013

Sequoia Capital U.S. Growth Fund IV, L.P.

Sequoia Capital USGF Principals Fund IV, L.P.

 

 

By: SCGF IV Management, L.P.

A Cayman Islands exempted limited partnership

General Partner of Each

 
 
 

By: SCGF GenPar, Ltd

A Cayman Islands limited liability company

Its General Partner

 
 
 

By:

 

/s/ Douglas Leone

 

Douglas Leone, Managing Director

SCGF IV Management, L.P.

A Cayman Islands exempted limited partnership

 

By: SCGF GenPar, Ltd

A Cayman Islands limited liability company

Its General Partner

 
 
 

By:

 

/s/ Douglas Leone

 

Douglas Leone, Managing Director

SCGF GenPar, Ltd

A Cayman Islands limited liability company

 

By:

 

/s/ Douglas Leone

 

Douglas Leone, Managing Director


CUSIP NO. 81762P102   13 G   Page 16 of 16 Pages

 

SC US GF V Holdings, Ltd.

a Cayman Islands exempted company

 

 

By:

  Sequoia Capital U.S. Growth Fund V, L.P.
    Sequoia Capital USGF Principals Fund V, L.P. both Cayman Islands exempted limited partnerships, its Members
 

By:

 

SCGF V Management, L.P.,

a Cayman Islands exempted limited partnership, General Partner of each

 

By:

 

SC GF V TT, Ltd.,

a Cayman Islands exempted company, its General Partner

 

By:

 

/s/ Douglas Leone

 

Douglas Leone, Managing Director

Sequoia Capital U.S. Growth Fund V, L.P.

Sequoia Capital USGF Principals Fund V, L.P.

both Cayman Islands exempted limited partnerships

 

By:

 

SCGF V Management, L.P.,

a Cayman Islands exempted limited partnership, General Partner of each

 

By: SC GF V TT, Ltd.,

a Cayman Islands exempted company, its General Partner

 

By:

 

/s/ Douglas Leone

 

Douglas Leone, Managing Director

SCGF V Management, L.P.,

a Cayman Islands exempted limited partnership

 

By:

 

SC GF V TT, Ltd.,

a Cayman Islands exempted company, its General Partner

 

By:

 

/s/ Douglas Leone

 

Douglas Leone, Managing Director

SC GF V TT, Ltd.,

a Cayman Islands exempted company

 

By:

 

/s/ Douglas Leone

 

Douglas Leone, Managing Director