Washington, D.C.  20549

Current Report Pursuant
to Section 13 or 15(d) of the
Securities Exchange Act of 1934

Date of Report (Date of earliest event reported)
May 17, 2004

(Exact name of registrant as specified in charter)

DELAWARE                  0-19649               58-1654960
(State or other         (Commission           (IRS Employer
jurisdiction of          File Number)      Identification No.)

(Address of principal executive offices)     (Zip Code)

Registrant's telephone number, including area code
(813) 283-7000

Former name or former address (if changed since last report)


On May 17, 2004, the Registrant issued
a news release entitled "Checkers(R)/Rally's(R)
Award-winning 'You Gotta Eat(SM)' Advertising
Adds Fresh Twist", a copy of which is
attached hereto as Exhibit 99.1.


Pursuant to the requirements of the
Securities Exchange Act of 1934, the
Registrant has duly caused this report to
be signed on its behalf by the undersigned
hereunto duly authorized.


Name:   Keith E. Sirois
Title:  Director, CEO and President
Dated:  May 17, 2004


Exhibit Number	Description

99.1		Press Release, dated May 17, 2004

Exhibit 99.1


4300 West Cypress Street, Suite 600,
Tampa, Florida 33607
* (813) 283-7000 * (813) 283-7001

CONTACT:	Kim Francis
		MARC Public Relations

Checkers(R)/Rally's(R) Award-winning
"You Gotta Eat(SM)" Advertising
Adds Fresh Twist

TAMPA, FL - May 17, 2004 - "You got one
and I want one" is what on-the-go people
say about Checkers(R) and Rally's(R) in the new
"You Gotta Eat(SM)" campaign launched today.
Checkers Drive-In Restaurants, Inc. (NASDAQ: CHKR),
the nation's largest double drive-thru chain,
presents the fourth year of its successful
"You Gotta Eat" campaign with fresh, unexpected
images and music. The television spots show the
Checkers/Rally's "chain reaction," where people
yearn for Checker/Rally's food after seeing
someone eat it. It is a "you got one and I
want one" connection that reminds customers
of how Checkers/Rally's fits into their busy
lifestyles and offers unique flavors and menu
items at a great value.

"Not only is 'You Gotta Eat' appealing to
consumers, but it is also a rallying point
for our employees, franchisees and shareholders,"
said Keith E. Sirois, President and Chief
Executive Officer, Checkers Drive-In Restaurants,
Inc. "The tagline resonates throughout all facets
of the Company, and has evolved into more than
just an ad on television. It sets the tone and
personality for all of our communications to
all of our stakeholders."

First launched in April 2001, the campaign
continues to build on Checkers/Rally's "car
and burger" relationship and reinforces the
brand as the adult fast-feeder.

"We are as excited about the 2004 launch as
we were in year one," said Richard S. Turer,
Vice President of Marketing, Checkers Drive-In
Restaurants, Inc. "With memorable music and
compelling images, this year's campaign delivers
great brand continuity, while helping us break
through the copy-cat clutter."

"Our aggressive media buying strategy and tremendous
franchise support has increased brand recognition
and awareness for the Checkers/Rally's brand to its
highest level in Company history," continued Turer.
"We will broadcast in over 40 television markets this
year, up from just 16 just three years ago."

Checkers partnered with MARC USA to do extensive
consumer research, develop the creative and execute
the 2004 campaign that taps into a down-to-earth
connection that Checkers and Rally's has developed
with consumers. The spots are fun, energetic and
believable. When on-the-go people see a Checkers/Rally's
burger, they "gotta get one."

The "You Gotta Eat" campaign builds the Checkers/Rally's
brand while at the same time driving immediate sales
by integrating price item offers into the spots.

"Since we have stayed with 'You Gotta Eat,' and
nurtured and developed it, the campaign is doing
its job in helping to build Checkers/Rally's into a
great brand," said Ed Fine, Executive Vice President,
Chief Creative Officer, MARC USA. "We have established
a brand image through consistent positioning, while
keeping the advertising fresh and unexpected."

The premiere spot opens with a group of young adults
enjoying Checkers/Rally's food, who are seen by
motorcyclists who get the craving and go get
Checkers/Rally's, too. The chain reaction continues
from the motorcyclists, to an older gentleman, to a
car wash crew. Through this chain reaction, the
Company not only showcases the "crave-ability" of
its food, but also how Checkers/Rally's is a brand
that appeals to a wide demographic.

The spots are infused with infectious new "You
Gotta Eat" music, which is a mix of hip hop and
rock that has a beat that rivals the popular beats
of previous years. The lyrics are not only catchy
and memorable, they are very strategic and spun
off of "You Gotta Eat" more than ever before.

Checkers Drive-In Restaurants, Inc. (
is the largest double drive-thru restaurant chain in
the United States.

(Campaign images available upon request.
Contact Kim Francis, MARC PR, at
412-562-1186 or

Except for historical information, this announcement
contains "forward-looking" and "Safe Harbor"
statements within the meaning of Section 27A of
the Securities Act of 1933, as amended, Section
21E of the Securities Exchange Act of 1934, as
amended and the Private Securities Litigation
Reform Act of 1995.  These forward-looking and
Safe Harbor statements reflect management's
expectations based upon currently available
information and data; however, actual results
are subject to future events and uncertainties,
which could cause actual results to materially
differ from those projected in these statements.

Further information regarding factors that could
affect the company's financial and other results
is included in the company's Forms 10Q and 10K,
filed with the Securities and Exchange Commission.