BluePallet, the industrial commerce platform intent on modernizing trade and transactions between manufacturers and the chemical industry, today announced that industry veterans, Vijay Sarathy and Adeline Honnas have joined their advisory board.

Mr. Sarathy brings three decades of experience in the global chemical industry. He has held executive positions at chemical companies in Asia and has consulted around the world on topics ranging from portfolio management and go-to-market strategies to exploiting digital technologies in commercial and R&D functions.

Ms. Honnas is a Principal Partner at AHK Consulting. She is the Co-founder and former COO of Xenon Arc, a data-driven marketing and sales company focused on enhancing the way materials producers engage with their SMB customers and segments. She has held an array of positions spanning multiple disciplines—operations, technology, marketing, and consulting—in the chemical industry over the past 30+ years including VP of Operations at ChemPoint.

“We are fortunate to have Vijay and Adeline on our Advisory Board,” said BluePallet CEO, Scott Barrows. “Their deep-rooted understanding of our industry and forward thinking views on the role of digital in advancing the chemical industry make them the perfect fit for a company that is rapidly transforming the industry.”

Founded in 2020 through the merger of EchoSystem, the chemical marketplace and fin-tech player, Velloci - BluePallet offers industrial buyers and sellers the tools to successfully navigate today’s increasingly diverse market while strictly adhering to the requirements of regulatory compliance and responsible distribution.

BluePallet’s suite of digital tools are pioneering the evolution of a category that supports nearly every industry from everyday consumer goods to pharmaceuticals and agriculture. The global chemicals market is expected to grow from $3.34 trillion in 2020 to $3.73 trillion in 2021 and as the market recovers from the impact of COVID-19, it is expected to reach $4.30 trillion by 2025.

About BluePallet

BluePallet is an end to end industrial commerce platform, providing solutions for search, logistics, transactions, and everything in-between.

BluePallet was formed in 2020 through a merger between Velloci, a FinTech platform, and EchoSystem, a chemical marketplace founded in 2017. Built with the support and advice of The National Association of Chemical Distributors (NACD) and its 400-plus members and affiliate companies and based on the platform created by BluePallet co-founder and CEO, Scott Barrows - now utilized by Ticketmaster, Live Nation, and the NFL.

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