Today etnies is announcing the new goal of planting a total of three million trees! In 2011 etnies launched Buy a Shoe, Plant a Tree (BASPAT), and millions of people in the etnies community around the world supported it. One decision may not seem like much, but the power of millions of people in the etnies BASPAT community choosing to do one good thing added up.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220422005160/en/

etnies Riders Ryan Sheckler and CJ Kanuha with etnies Owner and CEO Pierre-Andre in Costa Rica Planting the First Trees with Roberta from La Reserva Forest Foundation in 2011. Watch the video showing the first trees planted and the positive impact of etnies BASPAT so far: https://youtu.be/Rd4qhYm6OrY

Watch the video showing the first trees planted and the positive impact of etnies BASPAT so far: https://youtu.be/Rd4qhYm6OrY

The etnies BASPAT program started small in Costa Rica with etnies taking a step in the right direction, then it expanded into Brazil and Africa with these incredible results to-date:

• 2,073,405 trees planted
• Nearly 200 million lbs. of carbon sequestered over 20 years

Thanks to the etnies community for participating in Buy a Shoe, Plant a Tree for more than a decade!

etnies will also be planting a tree for every pair of shoes purchased on etnies.com from Earth Day (April 22, 2022) through May 22, 2022. A tree will be planted for each etnies BASPAT sticker sold on etnies.com for $1, this is an easy way for people to help plant more trees.

For the rest of the year, etnies will continue to plant a tree for every Jameson 2 Eco sold and the brand will be planting a tree for each style in the etnies Earth Day Pack. The etnies Earth Day Pack features the Windrow (blue/white/gum), Windrow Vulc (white/blue) and Windrow Vulc Mid (blue).

TREES FOR THE FUTURE

etnies teamed up with Trees for the Future in 2012, and aligning BASPAT with them plants trees, feeds thousands and stops hunger. Trees for the Future is an agroforestry non-profit that trains farmers through a 4-year training program, called the Forest Garden Approach, in which farmers plant thousands of trees that restore their soil.

The Forest Garden Approach is a solution to the problem of planet earth losing trees at the rate of 50 soccer fields per minute. The Forest Garden Approach plants trees and provides food security, increased income, restored land and carbon capture. This reaches nine of the UN’s Sustainable Development Goals.

HOW IT WORKS

The Forest Garden approach starts with farmers planting thousands of trees that restore soil. This helps farmers grow a large variety of fruits and vegetables to eat and sell. So not only does each Forest Garden capture carbon and increase biodiversity, but it also ends hunger and poverty. etnies consumers and Trees for the Future are working together to grow a more sustainable system to feed the world, build local economies and better our planet.

The Forest Gardens are currently being created in countries in East and West Africa impacted greatly by climate change, food insecurity and poverty.

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About etnies:

Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, snowboarding, surfing, BMX and MTB riders, and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.

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