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Ex-Frank Body and Airwallex Powerhouse Couple Join Forces with Aperitif Agency

Digital marketing company, Aperitif Agency, has announced its expansion, bringing in former Global E-commerce Marketing Manager of Frank Body, Isabelle Romeo as part of the team, and JVC, James Halliday Wine Companion, and Harrolds as accounts.

[Melbourne, 21 Feb 2024] - Aperitif Agency, a burgeoning force in the digital marketing landscape, has announced its rapid expansion with former Global E-commerce Marketing Manager of Frank Body, Isabelle Romeo, teaming with her husband, and Aperitif Founder, ex-Airwallex alumni Joe Romeo, to take on JVC, James Halliday Wine Companion, and Harrolds as key accounts for the new brand.

Aperitif's journey began as a side hustle by Joe, fueled by his passion for delivering impactful SEO strategies for the likes of Ford, BP and Bupa while at WPP’s MindShare. Like Joe, Isabelle also worked at Mindshare, leading the performance marketing strategy for Bupa in Australia and the UK.

Joe and Isabelle’s office friendship had trailed their careers, both finding success in their respective roles at WME, Mindshare, and eventually together at Whispir. It wasn’t until Isabelle was approached to lead the customer growth and retention strategy for Frank Body in 2019, with Joe pursuing a role as the first growth-marketing hire at Airwallex in Australia, did the serial-colleagues and close friends part ways. 

After experiencing burn-out as an in-house Exec with a large tech conglomerate in the UK, Joe launched Aperitif in Melbourne to almost immediate fanfare.

Fast-forward 7 months and Joe and Isabelle, now married, have revived their office romance once again with Aperitif appointing Isabelle as Head of Performance Marketing. Tasked with growing and improving the performance marketing operations of the business, Isabelle has closed the gap in the family-run agency as it goes from strength to strength as a full-service digital marketing provider. 

"We get the most energy when we take on a client who's traditionally had a rough time with digital agencies and we completely turn it around in the first 3 months. Both from a results and delivery perspective," says Joe Romeo.

Aperitif distinguishes itself as a family-owned and operated agency, with a unique approach acting as the virtual CMO for businesses seeking personalised marketing solutions without the need for a full in-house team. The agency is hands-on, with Joe and Isabelle directly involved in the execution of 95% of the strategies they devise.

Isabelle says “what sets us apart is our deep integration within our clients' teams, fostering a collaborative environment akin to being part of the squad. This close partnership has led to remarkable successes, including our recent collaborations with prestigious brands such as JVC, James Halliday Wine Companion, and Harrolds”.

Looking ahead, Aperitif Agency has its sights set on further expansion, particularly in the UK market, where it has recently secured multiple new clients. With a commitment to delivering high-quality work and exceptional service, the agency aims to double its annual turnover this year while maintaining its personal, boutique ethos.

For more information about Aperitif Agency and its services, visit

Contact Info:
Name: Joe Romeo
Email: Send Email
Organization: Aperitif Agency
Phone: 0431 287 651

Release ID: 89122143

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