Boltive (formerly Ad Lightning), the leading provider of ad quality compliance solutions for publishers, advertisers, and brands, announced today the launch of its new data privacy and compliance software, Boltive Privacy Guard ™.

As enforcement of GDPR and CCPA increases, brands and publishers must ensure that their digital advertising campaigns aren't mishandling consumer opt-out data. Now leading brands and publishers have the ability to identify non-compliant retargeting, failed consent strings and unauthorized data collection in their programmatic ad buys. Users can audit their partners for consumer opt-out compliance, regardless of how far downstream their data goes. Using Boltive Privacy Guard's brand identification technology, users can also collect intel on marketing performance and analyze if they are truly reaching their targeted audiences.

"It's my belief that Boltive's compliance system, with all of its tracking methodologies, will create a good paper trail and record of good faith efforts at privacy compliance," said Richard Arney, co-author CCPA and CPRA.

Boltive Privacy Guard is a patented technology that requires no system integration. Ease of implementation with their codeless solution makes adding it to the user's current tech stack simple.

"Brands and publishers must avoid leaking consumer data and ensure they comply with complicated laws and regulations. With the impending demise of third-party cookies, Boltive Privacy Guard offers the next generation of compliance and data protection solutions, ahead of the curve," said Dan Frechtling, CEO of Boltive. "Our customers appreciate the simplicity of implementation, access to real-time and competitor data as well as the sense of safety and customer protection that results in business growth and customer-centric brand reputation management."

Boltive's Privacy Guard completed beta this month, and the technology and new user interface are now available to leading brands and publishers. For more information on Boltive's Privacy Guard or for a free trial, visit https://www.boltive.com/privacy-guard. 

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About Boltive (Formerly Ad Lightning)

Boltive secures brands, publishers, and platforms against invasive media through two products, Ad Lightning and Privacy Guard. Since 2016 the company has safeguarded audiences from malicious, offensive, and now privacy-violating ads. Boltive works with many of the top 100 Comscore publishers and now protects over 100 billion impressions globally per month. Boltive regularly earns a Net Promoter Score (NPS) in the top 1% of software companies with the digital media industry's most comprehensive ad intelligence platform. In a media environment characterized by new regulations and cookieless technologies, Boltive products bring transparency and control to ad quality and privacy.

PR Contact: Jennifer Fleming | jen@gonextjen.com | 605-376-1308