Austin, TX — Click to Buy Services, an e-commerce platform that specifically caters to home service businesses has announced the launch of its latest product features, which are set to revolutionize how home services engage with their customers and enhance their online sales capabilities.
The COVID-19 pandemic changed the way in which people buy and order goods and services, shifting the focus from brick-and-mortar stores and phone call communication to online purchases. This pushed many businesses to market and offer their services online, including home service businesses, such as HVAC, pest control, and home cleaning services.
This opened a whole new can of worms for modern businesses because the customer journey is now much more complex. Traditionally, the customer would walk into a business or call via phone to buy a good or service and have it delivered to their home. Now, with widespread internet access and a competitive online market, customers are often comparing different products and services online before making a purchase.
This leads to one of the most common and significant issues modern businesses face—cart abandonment. Cart abandonment happens when a prospective customer adds goods and/or services to their online shopping cart but then leaves the website or the app before completing the purchase, mostly due to having second thoughts or in search of a better deal online.
Cart abandonment is bad because it represents the loss of potential revenue but also points towards some inefficiencies in the customers’ journey. Fortunately, Click to Buy Services’ newly introduced features allow businesses to tackle cart abandonment and nudge potential customers towards completing their orders.
By leveraging the power of automation through new Zapier integration, home services businesses can now set up cart abandonment triggers. These detect abandoned carts and notify prospective customers about their incomplete purchases. Furthermore, businesses can now entice prospective customers with special offers and discounts that would nudge them towards completing their orders.
There’s also a new customizable marketing opt-in feature that allows businesses to collect valuable prospect information without breaching any privacy laws and regulations, enabling them to build a compliant and engaging customer base.
The new features empower home service businesses to provide timely and relevant support to prospective customers, which not only improves the customers’ experience and journey but also positively impacts the business’ branding, leading to new prospect generation along the way.
“The newly introduced features in our product release represent a significant step forward in empowering home service businesses to finally embrace the “buy-on-demand” revolution and sell their services faster and more efficiently than ever before,” said Aaron Bramwell, the Founder/CEO of Click to Buy Services.
He also added that “the customer re-engagement features address critical touchpoints in the buyer’s journey and the entire sales process by allowing businesses to provide timely and relevant support to prospective customers, thus capturing sales that they might otherwise miss.”
Click to Buy Services is an e-commerce platform dedicated to helping businesses transition from a conventional business model with a limited digital footprint to a digital business model, thus bridging the gap between home service businesses and the way modern customers prefer to order and pay for different services.
For more information about the new features and how Click to Buy Services is transforming the home services industry, visit the Click to Buy Services website.
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For more information about Click to Buy Services, contact the company here:
Click to Buy Services
Aaron Bramwell
512-200-2202
hello@clicktobuyservices.com
11900 Jollyville Rd, #202678, Austin, TX 78759
