MainConcept to Demo Cloud-Ready 8K Broadcast Technology and Other New Products at the NAB Show

SAN DIEGO & AACHEN, Germany - April 20, 2022 - PRLog -- MainConcept, the leading provider of codecs for production, broadcast and streaming technologies, announced exciting technology demos, new partners and product innovations they will show at the NAB Show 2022. At their booth (#C4718), MainConcept will highlight their advancements in 8K-optimized cloud encoding and illustrate why MainConcept's technologies are essential ingredients used in processing over 90% of today's professional videos.

"After three years, we are excited to return to NAB and reconnect with our industry friends and colleagues. While apart, the professional video market - and our business - has continued to grow at a rapid pace," said Deacon Johnson, Senior Vice President, Technology Licensing & Strategy, MainConcept. "We've expanded our codec lineup to offer optimized ARM architecture compatibility, increased our portfolio of professional FFmpeg plugins, and enhanced our flagship and high-performance HEVC products to support cloud-ready 8K-to-HD live encoding workflows on a single low-cost server. I couldn't be more proud of the MainConcept team."

8K in the cloud

8K resolution has gained traction in the market the past few years with more devices supporting it, especially on the capture side. While playback devices have trailed in availability, they are now more readily available to consumers. With the expectation of 2022 as a big year in 8K device growth, MainConcept has advanced the capabilities of its codecs to efficiently encode high-quality 8K video. As with other resolution jumps, broadcast will lead the way, and MainConcept solutions for this use case, both in the cloud and on premise, provide the quality, performance and reliability that MainConcept has developed over the past three decades in the industry.

At NAB, MainConcept will showcase its innovative cloud solution, encoding 8K content in real time via remote AWS instance, delivering it live to their booth in the Las Vegas Convention Center, complete with a dashboard visualizing system performance, frame rate and bitrate. This demonstration uses multiple MainConcept technologies, including their Live Encoder (powered by the industry-leading HEVC/H.265 encoder) and Hybrid GPU acceleration. This 8K encoder can deliver more live channels or ABR layers per system at a fraction of the cost of traditional solutions.

MainConcept will also be displaying a version of the demo at the 8K Association booth located within the Futures Park (booth # W5237).

Essential ingredients

Since 1993, MainConcept codecs have been the backbone for thousands of video and audio workflows, from the largest global broadcasters to at-home content creators. While a one-size-fits-all video workflow clearly does not fit all use cases, creators universally crave simplicity and flexibility. That is why MainConcept has developed the software to meet almost any broadcast, production or streaming workflow need across its SDK, application and plugin product lines.

MainConcept codecs enjoy compatibility across a myriad of technical requirements, from operating systems (Windows, Mac and Linux) to processor architectures (x86 and ARM), and even unique hybrid encoding options for Intel Quick Sync Video and NVIDIA GeForce RTX graphics cards.

MainConcept codecs are available in more places than ever before.

• MainConcept plugins for FFmpeg now total five, including new additions for xHE-AAC audio encoding (in cooperation with Fraunhofer IIS) and MPEG-2 Transport Stream Broadcast Delivery.
• MainConcept Codec Plugin for DaVinci Resolve Studio was the first plugin authorized by Blackmagic Design and continues to attract attention from their dedicated base of creators.  
• MainConcept OTT Content Creation for GStreamer SDK embraces the simplicity of the GStreamer framework and supports numerous MainConcept codecs and components.
• MainConcept WebASM HEVC Decoder SDK, supporting the WebAssembly standard, continues to be the ideal solution for secure browser-based workflows that require HEVC preview, playback, editing or monitoring.