People are continually looking for new pieces of information. We go to school, read articles on a variety of subjects, have free websites such as Wikipedia , and use search answer engines such as Aardvark and Quora for the sole purpose of quenching our never-ending thirst for knowledge. But how do you find and access wanted information which people are unwilling to divulge, at least for free, except to their closest confidants? Enter GenApple , an information brokerage company who hopes that their website will help to facilitate the exchange of such knowledge. By creating a marketplace for information, GenApple, just entering public beta, hopes that those who would normally withhold certain privy information will be more reticent to disclose it when monetarily incentivized. Those with information to sell can create a listing similar to one you would find on any classifieds page. Postings are listed on the website immediately after submission. When creating a listing, the seller has the ability to hide any or all of his personal information which he used during sign-up: all that will show is the username. Conversely, he can show all of his information if he thinks it will aid in the process of a buyer purchasing his information. Potential buyers are able to post listings as well in the "I want to know" section.