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The World’s Fashion Runways Converge at One Shopping Site: HauteItIs.com

By: PRLog
PR Log - Jan 04, 2012 - New York City: Fashion transcends borders and for the first time, style savvy women have access to the world’s top designers through a new luxe-level shopping site, HauteItIs.com. Each season, HauteItIs scours international runways and handpicks unique, statement pieces from top international designers whose collections are not usually found in mass-brand fashion sites and stores.

“There are many notable designers emerging from countries like India, Sweden or Brazil for example, whose collections are truly inspired,” says Manjari Saha, founder of HauteItIs and head curator of the featured collections. “However, there isn’t any singular place to browse the collections and buy a piece or two if one really wants it. HauteItIs is a centralized catalog of international designers.

The site’s first collection features leading designers from India including Gaurav Gupta, Morphe, Le Zen, Namrata Joshipura and Malini Ramini, amongst others. HauteItIs’ emphasis is on RTW collections for women with select couture pieces available as custom order. However, what makes HauteItIs unique is the rotating capsule collections designed exclusively for the site, the first being an offering of embroidered structure dresses, jackets and vests by Anamika Khanna, a favorite amongst celebrities including Cindy Crawford, Gisele Bundchen and Lady Gaga.
   
“We select the collections based on their overall individuality and how it appeals to American women. Each item is a statement piece with impeccable tailoring and details,” adds Manjari. “The site also feature profiles of the presenting designers so shoppers can learn more about the collections they like.”

Shoppers at HauteItIs can expect the utmost in the luxury market. From views on real models, detail close-ups of the clothing and style advice based on occasion to expedited shipping, strong customer service and a liberal return policy, each aspect of HauteItIs has been designed for an exceptional shopping experience.

HauteItIs is headquartered in Boston, MA and adds new designers and their collections on a monthly basis. The company is funded by private investors and its management team are seasoned professionals with backgrounds in business, ecommerce and fashion.
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Located in New York City, Bibi PR transforms our clients by employing both traditional and emerging media models. Bibi PR is a full service PR and marketing firm that specializes in the bridal, entertainment, fashion and hospitality sectors. BibiPR.com

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