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Participant Turnover Epidemic! How to fight it. [July 2013 Newsletter]

SOURCE: Run Walk Ride


Subscribe to our FREE monthly Run Walk Ride Success Newsletter and receive athletic event fundraising news you can use, practical expert advice and advance notice of special events.


JULY 2013
Our minds have been blown recently by the proliferation of non-traditional events.  Did you catch the Bird-a-Thonwhich raised $200,000 for Mass Audubon, Mudderella, the new women's obstacle series, the Salvation Army's Most Amazing Race and the Zumba-thonThemed events continue to grow in popularity with zombie runs, undie runs and color runs becoming mainstream. 
All of this creativity got us thinking. Is the name "Run Walk Ride Fundraising Council" too limiting to describe our mission of linking you to peer-to-peer fundraising's must-know information and people? 
Should we stick with RWRFC?  Do we need to add a tagline? We'd love your thoughts in this short, two question survey. We'd appreciate your help -- and we'll send one randomly-selected respondent a Starbucks gift card as a thank you.

David Hessekiel


Run Walk Ride Fundraising Council 

PS - SAVE THE DATE!  We will be returning to the W Midtown Atlanta for our 2014 conference on February 24 & 25. More details to come in early October. 


Break on Through to the Other Side - Increasing Your Return on Run Walk Ride Events

Seventy percent participant turnover has become accpeted as the norm - it should be considered an epidemic. It's time to change the way we think about our participants and remember wy they became participants in the first place. 

First Steps to Better Results - Identify Your Outliers

Nearly every peer-to-peer fundraising program has a small, passionate group of supporters who deliver a disproportionate share of its revenue. These are your "outliers." Cultivating them is the best path to growth.

Alternative Events on the Rise - Nearly 2/3 of Participants Want to Support a Cause

Alternative endurance events (obstacle challenges and themed runs) have become equal in popularity to more traditional running events (marathons and half marathons) according to a new survey of 2,000 U.S. adults conducted by Eventbrite and Harris Interactive.

Industry News

  • Almost 50% of the charity slots in the New York City Marathon remain unfilled (Wall Street Journal)
  • The Bank of America Chicago Marathon will recognize John Nicols for raising $43,000 for the Spinal Cord Injury Assocation of Illinois
  • The first RBC Run for the Kids event will take place over the weekend of September 21-22, 2013 in Toronto to support a program in Canada to help Canadian families navigate the complex web of mental health services
  • Development Centers Inc announced their first annual River Splash Dash to promote early childhood development and raise awareness for their work with developmentally disabled persons in Detroit and neighboring Wayne County 

Optimizing Your Fundraising Website

Peer-to-peer fundraising events have five times as many donors as participants yet many times the donor experience is an afterthought when designing event websites.

Featured Industry Job Opportunity

ALSAC/St. Jude Children's Research Hospital has three exciting openings: Fundraising Specialist, Fitness in Baton Rouge, Fundraising Specialist, Fitness and Fundraising Specialist - Walk Program in Nashville. Click here to visit our Run Walk Ride Job Board to read more about these jobs and other great new industry opportunities. 

Subscribe to our FREE monthly Run Walk Ride Success Newsletter and receive athletic event fundraising news you can use, practical expert advice and advance notice of special events.

Tweet me: The July issue of the @runwalkride Success Newsletter is out! New ideas to combat the participant turnover epidemic

Contact Info:

David Hessekiel
Run Walk Ride Fundraising Council
+1 (914) 921-3914

KEYWORDS: Education, People, Social Action & Community Engagement, Reporting, Ratings & Rankings, Technology. Innovation & Solutions, Fundraising, athletic event fundraising, Marathon, peer-to-peer fundraising, Crowdfunding

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