This patent portfolio enables e-Marketing Businesses to access up to 100x more online product reviews enabling richer and more productive recommendations for online shoppers, as well as earlier suggestions after a new product is introduced.
PRLog - Oct. 25, 2013 - SEATTLE -- Osann IP Consulting today announced the auction of the Lot 012 patent portfolio for an e-Marketing Recommendation Engine at the ICAP Patent Brokerage Sealed Bid IP Auction on November 21st, 2013.
Viewers shopping online are frequently offered additional items that relate to items they are viewing. Common forms of this include:
"People who like this also liked..."
For existing e-Marketing websites, the reviews for products offered in this way are harvested only from the website making the offer. At the same time, there are much greater numbers of reviews for the same product and other products on other websites. To correlate these reviews requires the missing link covered by the claims in US Pat No 8,429,160.
Reviews can be correlated across many websites if you could just tell that the same person wrote specific reviews on multiple sites. Thus, the invention does two things:
(1) The invention harvests reviews from multiple sites based on the initial assumption that a person typically uses the same username on multiple websites.
...then to ensure accuracy:
(2) The invention determines when multiple people are using the same username, and properly handles this exception.
Entitled "User Preference Correlation for Web-based Selection," US Patent Application No 12/903,062 was filed on Oct. 12, 2010 and issued as US Pat No 8,429,160. CIP Application No 13/829,303 was filed on March 14, 2013 and besides broadening the claims issued in Pat No 8,429,160, adds description and claims for correlation using weighted preferences including mixes of positive and negative preferences.
This User-Preference Correlation IP lot may be of interest to all e-Marketing companies that make recommendations to customers - including conventional online retailers as well as companies that do referral selling (sometimes called Comparison Shopping Engines or CSEs) - and that suggest products, services, or media that happen to be offered on multiple unrelated websites. In particular, companies like the following - to name only a few - may find the functionality in this lot especially interesting: Amazon®, Walmart®, Staples®, Home Depot®, New Egg®, Best Buy®, Bizrate®; Nextag®; TheFind®; Shopping.com®; PriceGrabber.com®; Shopzilla®; and Shopper.com®.
To learn more about the assets available for sale in this portfolio or to place a bid:
Contact Paul Greco of ICAP Patent Brokerage at (212) 815-6692 or via email at Paul.Greco@us.icap.com.
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About Osann IP Consulting:
Robert Osann is an Intellectual Property consultant, inventor, and veteran of 5 VC-backed startups. Since 2007, he has sold a total of 8 patents and 10 applications to 4 different buyers, including SmartPhone patent portfolios at ICAP patent auctions in 2007 and 2011. Visit Osann IP Consulting.
About ICAP Patent Brokerage
ICAP Patent Brokerage is a division of ICAP plc and the world’s largest intellectual property brokerage and patent auction firm.
About ICAP
ICAP is a leading markets operator and provider of post trade risk mitigation and information services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, FX, emerging markets and equity derivatives through voice and electronic networks. Through its post trade risk mitigation and information services ICAP helps customers manage and mitigate risks in their portfolios. For more information, go to www.icap.com.
Media Contact:
Maggie Koehler
(312) 327-4438
Maggie.Koehler@us.icap.com
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e-Marketing Recommendation Patent to be Sold at ICAP November 2013 Sealed Bid IP Auction
October 25, 2013 at 19:51 PM EDT
