Visible Measures Launches Fabric, A Self-Serve Ad-Buying Platform For Content Marketers
April 30, 2014 at 20:07 PM EDT
Ad company Visible Measures is launching a new ad-buying platform called Fabric, which the company says is "the first of its kind to focus on native experiences" and other ads that consumers "opt in" to. Fabric is a demand side platform, which basically means that it allows advertisers to manage their data and buying on ad exchanges. Founder and CEO Brian Shin said it builds on a previous… Read More