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Colonial Life launches new campaign

Colonial Life & Accident Insurance Company is marking its 75th year as a leader in financial protection benefits with a new website and national branding campaign called “The benefits of good hard work.”

“This effort celebrates Colonial Life’s promise to preserve and protect the vitally important things America’s workers work so hard to build,” says Peter Neiman, Vice President, Corporate Brand & Advertising.

Headquartered in Columbia, South Carolina, Colonial Life offers a wide range of financial protection benefits, and helps protect over three million workers, their families, their lifestyles, their achievements and their dreams… workers in 80,000 small businesses across America.

The fully integrated campaign was created by New York agency under the radar.

About under the radar

under the radar is a small agency of award-winning advertising/branding/marketing pros with big agency backgrounds. Fast, focused and fiercely independent, we have experience in every major advertising category. And some not-so-major.
Since 2001, we’ve created fresh, unexpected, successful campaigns for brands big and small… like Unum, American Express, Colonial Life, Bristol-Myers Squibb, Touchstone Health, CitationAir, Fujifilm USA, Berkshire Blanket, Pfizer, Learning Care Group and DoubleVerify.
Agency principals Jimmy Cohen and Tom Wambach worked together for a decade at Ogilvy & Mather New York, then did stints as creative directors at a range of major global shops. Denis Glennon was managing director at EuroRSCG/New York and president of EuroRSCG/Tatham, and is known for developing marketing strategies that help Davids slay Goliaths.

Colonial Life launches new campaign is a post from: PRUnderground

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