LeBron James vs. Stephen Curry: Who wins for marketers? By: CNBC.com News June 11, 2015 at 16:10 PM EDT A Nielsen study looks at the consumer purchasing behaviors of LeBron James and Stephen Curry fans to see if those sponsorship dollars are worth it. Read More >> Related Stocks: Anheuser-Busch Inbev S.A. ADR Express Inc Molson Coors Brewing Nielsen NV Under Armour Verizon Communications
