The Hammerstone Group, creators of the longest running real-time trading analysis forum for both buy side and sell side traders, has named New York-based AIREX Markets as its newest online platform for the global distribution of its Hammerstone Report (4x Daily).
The Hammerstone Group has leveraged its founders’ extensive knowledge of the financial industry to create a media product aimed at enabling subscribers to gain an edge in the financial market.
The company wanted access to the long tail of the sales market which was proving to be too costly to reach through the direct-sales approach. The Hammerstone Group’s CEO and Founder Jamie Lissette said in a statement, “We were thrilled to find an online marketplace for unbundled financial products that values customer engagement as much as we do.”
“My 23 years in the industry have taught me the importance of building community within the financial sector, and it was essential to partner with a company that understood the importance and power of elevating this community,” said Lissette.
The Hammerstone Report consists of four reports delivered at timely intervals throughout the day, and a daily and weekly calendar for the week ahead. Readers of the Hammerstone Report typically include brokers, traders, portfolio managers, and financial industry leaders.
Stephen Kuhn, CEO and Founder of Airex, Inc, the producers of AIREX Markets, said The Hammerstone Group liked the marketplace’s global reach and ease of use, both for sellers and consumers. “We’re fintech innovators, so we understand the need for instant and easy transactions,” said Kuhn. “AIREX Markets offers The Hammerstone Group an accessible platform through which to sell their individual, unbundled products, without inconveniencing their customers with contract negotiation or incurring attorney’s fees.”
Kuhn adds that the AIREX Markets now offer over 300,000 financial apps, information and reports (what the company calls “Financial AIRTM”), many of which complement The Hammerstone Report. He states that they are working on creative ways to promote these pairings through webinars, podcasts, and other media offerings, affectionately called “AIRwaves”.
AIREX Markets launched in Beta format in February 2015 and has been hailed by the Wall Street Journal as “like Amazon.com but for trading geeks.” The marketplace offers products from financial giants like Bloomberg, NASDAQ, S&P Capital IQ, Thomson Reuters, Morningstar, and FactSet, as well as products from smaller publishers around the world.
June 2015, Airex implemented the AIREX Market Partner (AMP) Program, a global service that gives companies their own turnkey, custom, self-curated, and co-branded AIREX Market. The AMP markets allow Airex’s partners to offer their customers, clients, website traffic, and employees a growing assortment of Financial AIR.
About Airex, Inc.
About AIREX™ Market
Airex, Inc. produces the award-winning AIREX Markets, which are independent, cloud-based marketplaces that offer financially actionable apps, information, and reports (Financial AIR™) from a large and growing list of vendors globally. Through its Airex Market Partner (AMP) program, Airex powers companies across the globe, giving their customers, clients, website traffic, and employees access to a customized online marketplace of Financial AIR, to drive partners’ revenues and profits while increasing customer engagement and retention. Buyers in the AIREX Markets get financial information that they couldn’t access before, couldn’t afford, or didn’t even know existed – instantly and conveniently, with no salespeople, no contracts to negotiate, and no attorney’s fees. Vendors generate new revenues, monetize existing products, and generate higher margins in new market segments that they cannot cost-effectively reach today. Learn more at www.airexmarket.com or follow us on Twitter and LinkedIn.
Read full release at PRUnderground.com: Hammerstone Group picks AIREX Markets as a global distribution platform.