Highmark Inc, the fourth-largest Blue Cross Blue Shield affiliate in the U.S., has a decades-long commitment to improving the health, well-being and quality of life for individuals who reside in the communities where they do business.
In order to keep up with the volume of requests (averaging 100 requests each week!) Highmark receives from their corporate giving and sponsorship programs, elimination of manual systems and data entry was a necessity. However, in selecting a system to do so the Highmark Community Affairs team sought more than just the ability to simplify their request processes.
To best align with Highmark’s mission of serving the communities they work, it was imperative that they streamline processes without sacrificing that all-important personal touch in doing so. They also knew the system needed to give each team the flexibility to handle their programs and processes precisely the way that works for them.
“The Versaic team didn’t just implement a system for us,” said Mary Papale, Director of Community Affairs, Highmark. “They were with us every step of the way, and are still there to ensure that our online platform continues to function as designed. They listen, collaborate and are true partners throughout the process.”
Versaic worked side by side with the Highmark team to configure their ideal system. With the Versaic system in place, Highmark now has an online system that supports both the corporate giving and Foundation teams and provides overall visibility, management, and reporting. The team is armed with important information and able to make better decisions and executives are prepared with historical data on partner relationships.
Both the Highmark corporate giving and the Foundation teams have separately branded websites for submission- but they use the same system internally, which makes for easy collaboration and data sharing. True to the Versaic partnership approach, a dedicated Versaic Client Success Manager ensures all Highmark users and requestors are fully supported and the system is updated as needs evolve.
KEYWORDS: Business & Trade, Corporate Social Responsibility, Versaic