Resonate, a leading provider of consumer intelligence-to-activation software, today announced the appointment of Jason Schneider as Chief Revenue Officer. Jason brings over 15 years of experience and leadership in sales and customer-facing roles, particularly in helping marketers understand the critical role of analytics solutions in growing their businesses.
“Resonate helps clients better understand and connect with consumers,” said Bryan Gernert, CEO and Co-Founder of Resonate. “Jason brings an understanding of the markets that value this type of solution and a proven ability to drive revenue by helping clients realize that value.”
Schneider brings to Resonate a proven track record of driving revenue growth for marketing software companies. He served as Senior Vice President of Worldwide Sales at Clarabridge, where he led a team that increased sales to over $50 million in revenue, while helping define a new market for text-based analytics. Jason was also Chief Revenue Officer for OfferPop, an industry leader in visual user-generated content marketing, where he drove revenue growth by 35% in 2015.
“I’m very impressed with the Resonate team and am excited to join them at this critical point in the company’s lifecycle,” said Schneider. “Resonate has a phenomenal product, vision, expertise and reputation in the B2C analytics and activation software space, and I look forward to contributing to our accelerated growth.”
Resonate offers a powerful and unique consumer intelligence-to-activation software that has helped hundreds of organizations more fully and cost-effectively understand, segment and activate their audiences. Resonate HI-RES leverages its proprietary data on consumers’ motivations, values, media habits and online behaviors to help organizations learn why consumers decide to take — or not take — certain actions.
Resonate HI-RES is built on a single, integrated platform that combines the largest syndicated consumer market research in the US, analyses of more than 1 billion daily online consumer behavior events, advanced data science and digital media activation.
Founded in 2008 and headquartered in Reston, Virginia, Resonate is privately held and backed by Revolution Growth, Greycroft Partners, and iNovia Capital.
Read full release at PRUnderground.com: Resonate Adds Analytics Sales Leader Jason Schneider as CRO to Capitalize on Growing Demand.