Broadcasters around the globe want to incorporate state-of-the-art systems and capabilities into their next-generation systems, and expect the upcoming ATSC 3.0 broadcast standard to play a big part in those efforts. South Korea is adopting ATSC 3.0 as its next-generation broadcast standard, and is actively working to have ATSC 3.0 systems, including High Dynamic Range (HDR) capabilities, on the air by the 2018 Winter Olympics, which the country is hosting.
ATSC 3.0 is a suite of broadcast standards for transmitting IP packets over the air. Most of the standards are now in the final stages of completion, and it's expected that mature and commercial ATSC 3.0-compatible products will be unveiled at NAB 2017.
ATSC 3.0 is internet-compatible in a way that original HD over-the-air transmissions weren't. Gone are arcane, broadcast-only protocols, and in place are standards leveraging internet protocol delivery. ATSC 3.0 brings IP video over the air. Audio and video are sent in separate streams, so an operator can deliver programming featuring several languages, for instance. And some of those alternate language audio streams could come via a hybrid (over-the-top) path. ATSC 3.0 was designed from the ground up to support broadcast plus broadband, aka hybrid broadcast/broadband TV.
In addition to the targeted broadcasts and HDR capability, there's also the potential for robust interactive functionality. One remaining challenge will be ensuring that consumers who have TVs that work only with standard dynamic range (SDR) video don't get left behind as broadcasters migrate to HDR. What's needed is an approach that can unify the SDR/HDR experience, and Technicolor's HDR solution does just that.
To read the entire Q&A or listen to the podcast interview visit:
http://thefuturetrust.technicolor.com/article/the-future-of-storytelling/technicolors-alan-stein-integration-of-over-the-top-and-over-the-air-programing-creates-need-for-robust-hdr-features-in-atsc-3-0-standards/
Journalists and analysts are free to pull quotes from this Q&A feature with attribution in media and market reports. For more details and context, contact:
Lane Cooper
+1 323 817 7547
Lane.cooper@technicolor.com
Andre Rodriguez
+1 323 817 6716
andre.rodriguez@technicolor.com
Jayne Garfitt
Proactive PR
+44 7788 315587
jayne.garfitt@proactive-pr.com
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Read Full Story - Technicolor's Alan Stein: Integration of Over-the-Top and Over-the-Air Programing Creates Need for Robust HDR Features in ATSC 3.0 Standards | More news from this source
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