Citigroup’s consumer bank makes $33 billion a year. Here’s how marketing contributes
July 03, 2018 at 11:56 AM EDT
Citi's Chief Financial Officer John Gerspach told investors last July that digital banking will mean a 20 percent reduction in the cost of serving its 110 million customers. The bank is also using new technology to acquire customers and better serve existing ones, deploying artificial intelligence (AI) to help it get better ideas for its advertising and reach audiences more accurately.