John has been at the forefront of digital transformation as one of the leading sales and marketing professionals in the digital CRM sector. Polcari previously served as Executive Vice President of Sales at eBay Enterprise Marketing, formerly e-Dialog, Zeta Global and as Commercial Sales Leader at Epsilon. His accomplishments range from securing significant customer engagements with leading marketers at 38 of the top 100 Internet Retailers to delivering CRM solutions to customers managing the largest loyalty programs in the world ranging from CVS to American Airlines. Mr. Polcari also served as Vice Chair for DMA Retail Operating Committee and published its first white paper on e-CRM. Further, Polcari has been a featured speaker at Gartner's Marketing Conference and numerous events.
"For more than a decade I have had the pleasure of working with John as a client and am thrilled to have him join our leadership team," said The Relevancy Group CEO and Founder David Daniels. "John's history of business management and driving growth is impressive and will assist us in reaching our vision of successfully helping marketers to master digital transformation and optimize their martech investments."
The Relevancy Group also announces the promotion of Nicholas Einstein to Chief Research Officer. Nicholas joined The Relevancy Group in 2013 and for the last three years has served as VP of Research. "Nicholas has led the development of our Research Content Marketing offering and the expansion of our Research Subscriber Series to new coverage areas as evident in our recent CDP Buyer's Guide," said David Daniels.
Dianna Dilworth was also promoted to Editor-in-Chief of The Marketer Quarterly. "Since its inception, Dianna has shaped the editorial direction of The Marketer Quarterly and has consistently delivered quality magazine issues with thought-provoking articles and marketer profiles. Her leadership is recognized by everyone at The Relevancy Group," said David Daniels
About The Relevancy Group
| RelevancyGroup.com | @RelevancyGroup | 877.972.6886
Measuring consumer and executive behaviors, The Relevancy Group (TRG) provides market research and advisory services that deliver strategies to optimize a return on marketing investments. In addition to guiding the top brands and vendors through digital transformation, TRG produces dozens of surveys, research reports, and webinars each year. TRG offers a research subscription service that includes access to original research reports as well as sponsored research content marketing. TRG also publishes the digital magazine for marketers by marketers, The Marketer Quarterly, a digital magazine, and app; download it for free in the app stores.
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