Howard Schultz on building the Starbucks brand: 'I know a little bit about marketing'
March 11, 2019 at 11:34 AM EDT
Asked about how he would market himself as a presidential candidate after former President Barack Obama's "Yes We Can," and President Donald Trump's "Make America Great Again," slogans Schultz said: "I have not officially said that I am running for president. I think if you were going to give me a little bit of credit I think you'd have to say that over the course of the last 40 years I know a little bit about building a brand."