SOURCE: Bacardi LimitedDESCRIPTION:
Dry January has become an annual trend in the past several years, prompting many to abstain from alcohol for the inaugural month of the year.
But does it work?
While it’s not unusual for bars to capitalize on the Dry January trend, offering mocktails as an alternative to patrons, there’s another mechanism for mindful drinking: Dry-ish January, according to Jennifer Contraveos, Chicago-based senior portfolio ambassador for Bacardi USA.
“It’s certainly a trend we’re not only seeing at the start of any new year,” she said. “In many facets, people are more conscious of what we are putting into our bodies” year-round.
Recognizing the trend, bartenders are offering not only alcohol-free drinks, but also recipes that use lower alcohol liquors or other substitutions to make for a good “Dry-ish” drink, Contraveos said.
KEYWORDS: Bacardi, Dry January