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September 01, 2020 10:27am
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An Even Brighter Future for Active ETFs

By: ETFdb
The latest Schwab investor study provides encouraging signs for overall ETF usage and in particular actively managed ETFs. Among non-investors surveyed, 45% expect to purchase an ETF in the next two years, citing diversification, ease of use, and low costs as the most appealing traits. Millenial investors expect ETFs to grow to 43% of their portfolio in five years, up from 33%, a higher rate than their parents. Despite representing just 3.5% of the ETF market, actively managed ETFs were the most popular choice among the Schwab respondents to help reach investment goals, higher than market-cap weighted and smart-beta ETFs.
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