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When YouTubers Fight TikTokers, LiveXLive Wins

Livestreaming Upstart LiveXLive Media (Nasdaq: LIVX) Turns Rivalry Into Sport and Stands to Cash In




·     Social Gloves: Battle of the Platforms will be a groundbreaking, pay-per-view boxing spectacle pitting the world’s biggest social media stars from YouTube against the icons of TikTok, plus live music from some of today’s hottest music stars.


·     Produced and distributed by livestreaming platform LiveXLive, the spectacle will be held in person on June 12, 2021, socially distanced at the 30,000-seat Hard Rock Stadium, Miami Gardens, Fla. 


·     Seven undercard bouts will lead up to a headline match between Austin McBroom of YouTube’s ACE Family and Bryce Hall of TikTok’s Hype House. Stay tuned for official ring walk times!


·     Trending as #SocialGloves, the pop culture event promises to be the first in a series intended to “transform how music, social influencers, and sports interact.”


·     Expected Cash flows – particularly from newly activated pay-per-view purchases and subscribers’ credit cards – from #SocialGloves and subsequent events have not yet been factored into LiveXLive’s earnings guidance, nor have other, tangentially related, potential income sources.


Blow by Blow Streaming 


New York, NY - (NewMediaWire) - May 05, 2021 - PCG Digital -- Competition brings out our best. The moments, the memories, the highlights reels, the making of history: Michigan vs. Ohio State. Larry Bird vs. Magic Johnson. The Yankees vs. the Red Sox. Now the stars of today’s most prominent social media platforms have a chance to create a new kind of history, all while channeling their inner Muhammad Ali and Joe Frazier.


Social Gloves: Battle of the Platforms will be a groundbreaking, pay-per-view boxing event pitting YouTube’s hottest influencers against TikTok’s standout icons.


Produced and distributed by livestreaming platform LiveXLive, the Super Bowl-like spectacle will be held with a limited 30,000 seats on June 12, 2021, with socially distanced seating at Hard Rock Stadium, Miami Gardens, Fla. Seven undercard bouts will lead up to a headline match between Austin McBroom of YouTube’s ACE Family and Bryce Hall of TikTok’s Hype House. 


Trending as #SocialGloves, the event is just the first in a series of a new kind of interaction that unifies the experiences of music, art, fashion, culinary, sports, and social media influencers. In addition to the fights themselves, an extensive schedule of pre-and post-event attractions are planned and available for those at the venue or at home, accessible on any screen. LiveXLive’s LiveZone will offer red carpet celebrity and fashion sighting, peeks behind-the-scenes, hosted interviews, and a live music festival – all streamed from the Seminole Hard Rock Hotel & Casino in Hollywood, Fla.


"This is an exciting moment for LiveXLive as we are launching Social Gloves: Battle of the Platforms, a new franchise that will transform how music, social influencers, and sports interact and entertain,” said LiveXLive’s President Dermot McCormack. “We are thrilled to team up with the iconic Seminole Hard Rock Hotel & Casino, the Hard Rock Stadium, and Social Gloves for one of the world's biggest boxing and entertainment PPV events to date." 


Make no mistake: Social media influencers are the new celebrities, and fans are hungry for their content. Just as the previous generation erased the distinction between broadcast stars and cable stars, and the generation before that blurred the line between movie stars and TV stars, fans are eagerly accepting influencers onto the A-List.


A recent event featuring YouTube star Jake Paul with his 58 million social media reach, garnered 1.5 million pay-per-views and $75 million in revenue. Combined, the SocialGlovesfighters boast more than 260 million social media reach, opening the door to limitless potential. In another sign of its power to draw, an event headlined by the ACE Family sold-out Los Angeles’s Staples Center in minutes last year.


LiveXLive expects Social Glovesand its LiveZone to create a cultural moment that will be one of the most talked-about events of the year and could well become the tentpole spectacle of 2021. As it becomes a viral sensation – with both influencers and their followers boosting its signal – the circle of brands, fans and artists should continue expanding up to the June 12 date and beyond.


Minting Money


Expected cash flows from Social Glovesand subsequent events have not yet been factored into LiveXLive’s earnings guidance. While the company’s stock rose substantially on Social Gloves’announcement, it has since settled back into its previous trading range at around $4 per share. 


LiveXLive is the confluence of five streaming brands, including Slacker Radio, PodcastOne, and the eponymous LiveXLive. In addition to revenue from subscriptions and advertising, the company is unique among its peers in that it also monetizes live streaming, in-real-life events, Non-fungible tokens (NFTs), virtual, and CPS with its turn-key and personalized merchandise business.


While it’s difficult to gauge just how much free cash flow will be generated by Social Gloves, the event will activate new subscribers, opening up opportunities for cross-promotions and cross-selling, which can create new revenue streams down the road.


LiveXLive takes a “flywheel” approach to attracting, engaging, retaining then monetizing, viewer relationships. It is an iterative process that begins with creating differentiated and exclusive content on an all-in-one platform – as the Social Glovesparadigm promises to do – by identifying multiple revenue sources based on strong artist value propositions – attracting a new, loyal subscriber base.




While the LiveXLive team is already working on follow-on events, they are also learning how each of the company’s media platforms can leverage content to unlock more value.


The company is uniquely positioned to leverage the untapped potential of tokenization. NFTs, or non-fungible tokens, are digital assets where ownership is recorded on a digital ledger blockchain. Each NFT is unique and can be viewed as a collectible that cannot be duplicated, making them singular and potentially valuable. LiveXLive will collaborate with artists to create, promote and sell NFTs in the form of music, merchandise, photographs, tickets, posters, and experiences. Each PPV livestream purchase comes with an NFT from the fight, and the unforgettable highlights from the event will be converted into an NFT and sold on an exclusive basis.


So, whether McBroom’s face or Hall’s ends up on the canvas, anyone who made a bet that the bout would even take place – and invested in LiveXLive – might be the real winner.


To purchase tickets or PPV to this groundbreaking event, visit:


Live at Hard Rock Stadium: Code: SGPLIV


PPV - May 15thPay-Per-View Livestream go on sale at



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