Baffle, Inc., a cloud data protection company, today announced that it has raised $20 million in Series B funding led by new investor Celesta Capital, with contributions from National Grid Partners, Lytical Ventures and Nepenthe Capital, and follow-on investments from True Ventures, Greenspring Associates, Clearvision Ventures, Engineering Capital and Triphammer Ventures.

Modern business practices are built completely around data analytics, and companies are required to protect and use it responsibly. Baffle’s no-code, simple-to-deploy security mesh takes a data-centric approach at cloud scale without a performance impact or changes to applications. Baffle is the only data-centric security solution that universally protects data as it’s created, stored and processed, from any source to any destination, on premises or in the cloud, no matter where it lives.

“Securing IT infrastructure — networks, devices, databases, lakes and warehouses — is never complete. Constant change makes it impossible to adopt a zero trust security posture without protecting the data itself,” said Ameesh Divatia, co-founder and CEO of Baffle. “With this investment, we can meet market demand for data-centric cloud data protection that enables responsible digital information sharing and breaks the cycle of continuous data and privacy breaches.”

Baffle protects more than 100 billion records in financial services, healthcare, retail, industrial IoT and government. This includes the top five global financial services companies and five of the top 25 global companies. Baffle supports all major cloud platforms, including Amazon Web Services, Microsoft Azure, Google Cloud Platform and IBM Cloud; leading SaaS providers, including Snowflake and Amazon Redshift; and other analytics environments.

“With enterprise data moving rapidly to cloud infrastructure, it is critical that the highest levels of security solutions are conducted in an easy-to-implement and easy-to-deploy fashion,” said Sriram Viswanathan, founding general partner of Celesta Capital, who will join Baffle’s board of directors. “Baffle’s data-centric security solution delivers on this promise. As a result, Baffle’s customer base has grown dramatically in the last year. We are thrilled to partner with the company as it readies for its next phase of growth.”

About Baffle
Baffle secures data in the cloud and when shared across the entire analytics pipeline with no performance impact on the user experience. Proven in large-scale environments, only the Baffle Data Protection Service de-identifies sensitive information with zero application changes so companies can responsibly move more data, faster, to the cloud for privacy-preserving analytics in artificial intelligence (AI) and machine learning (ML). Investors include Celesta Capital, National Grid Partners, Lytical Ventures, Nepenthe Capital, True Ventures, Greenspring Associates, Clearvision Ventures, Engineering Capital, Triphammer Ventures, ServiceNow Ventures [NYSE: NOW], Thomvest Ventures and Industry Ventures. Follow us on Twitter and LinkedIn.

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