Indeed, Winners, Inc. (OTC Pink: WNRS) is trading in a consolidation channel in the $0.05 range. However, that may be good news to investors playing the long side as a series of value-creating updates position WNRS to deliver an earnings surprise. Beyond the recent news about its Krush House network attracting high-profile athletes and commentators, two substantial deals made last month should be attracting more attention than they are getting. In fact, those agreements allow WNRS to target two of the nation's most lucrative sports betting markets, simultaneously giving them access to millions of new customers in the process.
Moreover, by creating a robust platform, WNRS's ability to support additional revenue-generating deals could add to an already compelling value proposition. And with its best-in-class products and services targeting millions of sports wagering and online gaming enthusiasts with compelling and original content, revenues could surge in the coming months. Thus, while its two deals in July, combined with Krush, are excellent assets, expect more to come. Of course, that's the plan.
In fact, they are well on their way after expanding its service reach in the first half of this year. The better news is that the 2H of 2021 is expected to be even better, plans that were highlighted during a presentation at the Emerging Growth Conference in July.
WNRS specifically emphasized the value inherent to its innovative platform, which is attracting clients and users in the multi-billion-dollar sports betting markets. And with WNRS generating revenues primarily through a commission-based business model, the faster it attracts users and clients, the quicker they can drive high-margin revenues. That mission is underway after inking deals to operate in two of the nation's largest betting markets.
Inking Two Potentially Lucrative Deals
In July, WNRS announced that its subsidiary VegasWINNERS Inc. earned a Sports Wagering Interim Supplier License by the State of West Virginia Lottery. That license allows WNRS to refer customers in West Virginia to licensed sportsbooks in return for commission payments. That deal can be huge, especially after considering that West Virginia's total sports wagering is expected to surge to a more than $419 million market opportunity. There was more in July.
A second major deal in July put WNRS subsidiary in the position to earn substantial income from the New Jersey Division of Gaming Enforcement after earning a permit to operate as a Registered Vendor Sports Gaming Affiliate in the state of New Jersey. Following legalization of online gaming in June 2018, the New Jersey market has become one of the most popular hubs of sports betting activity, with more than $4.5 billion wagered in its first year. It's a massive opportunity for WNRS.
The state finished 2020 as the largest sports betting market in the United States, outspending Nevada by more than $1.5 billion in wagers placed. This means that New Jersey wagers now account for 28% of all sports betting in the United States, making WNRS's certification as a Registered Vendor Sports Gaming Affiliate in the state a potential catalyst for rapid growth in the coming weeks.
Moreover, with WNRS generating most of its revenues by directing its users to gaming operators in exchange for a commission, the company has been explicit in its plans to attract users with consistently high-quality and engaging content. Its efforts are not only growing its user base, but it is also helping build a strong reputation of quality within the industry.
Its Krush House programming is a prime attraction and asset.
Leveraging Its Krush House Network
Its Krush House Network presents a website and multi-media platform featuring various original programs that target a broad following, including seasoned gamblers to sports fans who are interested in statistics and analyst opinions.
The "Krush House™" podcast features Frank Nicoterro and former NFL Quarterback and ESPN analyst Sean Salisbury, who discuss team performance and analyze betting trends. The weekly podcast also features interviews with renowned athletes, man-on-the-street interviews during sporting events, audience involvement and contests, and other exciting attractions.
Additionally, the Krush House Network produces two other original shows to assist sports fans in placing legal bets by learning from some of the industry's most knowledgeable handicappers. These programs feature the company's CEO, Wayne Allyn Root, also known as "The King of Vegas Sports Gambling" and "America's Oddsmaker."
Attracting a wide audience, the shows offer insight, advice, debates, and up-to-date information on the latest handicap betting trends in all major sports. And considering the market's increasing appetite for quality sports betting news outlets, the promotional value of the Krush House Network could prove substantial for WNRS.
Further, it adds considerable value the company's mission of driving traffic to gaming operators in exchange for a commission by providing an engaging platform that covers the world of online sports betting. And with multiple episodes of its shows being released each week, WNRS is keeping its grip on viewers and simultaneously capitalizing upon the opportunities given by the legalized and rapidly growing sports betting sector.
Undoubtedly, WNRS is benefiting from a hot market, and that is expected to lead to continued platform and potential revenue growth during the back half of this year.
Hot Sector Is Getting Hotter
From an investor's perspective, WNRS looks to be in its best position in history to capitalize on multiple near-term opportunities. And, the value of its two recent approvals in some of the nation's most lucrative sports betting markets could make it to its share price sooner rather than later. Investors only need to connect the dots to see the inherent long-term proposition each brings to WNRS and its subsidiaries.
Thus, as WNRS heads into the back half of 2021, it may become a value proposition too good to ignore, especially at roughly $0.05 per share. Keep in mind, West Virginia and New Jersey do plenty of due diligence before handing out licenses. So, consider WNRS a reputable online gaming play. And those two licenses alone expose a massive valuation disconnect.
Still, disconnects create opportunities. And that looks to be the case for WNRS stock, especially to those with a mid to long term investment time horizon. Hence, stay tuned. With West Virginia and New Jersey approvals in place, this one could be a safe bet.
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