- A 2020 DSA study reports that interest in direct sales is highest among younger generations
- An impressive 77% of Americans are interested in the flexibility, income potential found in direct sales
- Earlier this year, SHRG announced The Happy Co., a unique company that offers a powerful direct-sales opportunity
Although direct sales has been around for centuries — a history of the industry notes that “as hunter-gatherers settled down to farm and build towns, the first direct sellers began to sell their wares across Europe, Africa and Asia” — the first real direct-selling company was established in the mid-1850s (https://ibn.fm/1Vw2J). Despite that long history, a 2020 Direct Selling Association (“DSA”) study reported that interest in direct sales is highest among younger generations (https://ibn.fm/MEMTP). Sharing Services Global (OTCQB: SHRG), a publicly traded company specializing in the direct-sales sector, is keeping this in mind as the company completes a rebranding campaign designed to appeal to those looking for entrepreneurial opportunities.
According to the DSA report, an impressive 77% of Americans are interested in the flexibility and income potential found in direct sales; even more notable is the fact that Gen Zers (91%) and Millennials (88%) top the list of those interested. Younger generations are often more…
NOTE TO INVESTORS: The latest news and updates relating to SHRG are available in the company’s newsroom at http://ibn.fm/SHRG
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