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NCRMLS Announces New 3D Virtual Showing Integration with BrokerBay and iGUIDE

By: PRLog

WATERLOO, Ontario - Aug. 25, 2022 - PRLog -- North Carolina Regional MLS (NCRMLS), the largest Multiple Listing Service in North Carolina, has stated that they will be incorporating BrokerBay's Interactive 3D Virtual Showings powered by iGUIDE into their list of core products as a new, added feature for Realtors and appraisers.

In conjunction with iGUIDE, BrokerBay will blaze the trail for the industry's first-ever, fully-integrated MLS Virtual Showing Service System. This innovative addition will enable NCRMLS's Realtors to schedule, invite and host their clients in immersive, 3D environments for virtual showing tours through the MLS. However, this 3D showing tour is not your usual, run-of-the-mill 3D tour; our tours will allow Realtors to coordinate with their client(s) in real-time, even if they are on the other side of the world in another time zone.

"This virtual tour feature will streamline the buying process," said Jody Wainio, 2022 President of NCRMLS. "This gives our Realtors a vital tool when working with a remote buyer. Moreover, it qualifies the buyers, benefiting all by making it more efficient. Buyers and Realtors do not have to worry about unnecessary travel viewing unqualified homes while searching. Meanwhile, sellers do not have to worry about being displaced by uninterested buyers. It's a true win-win use of modern technology."

"With even more of the market engagement moving online over the past few years, Realtors needed a clear way to leverage 3D virtual tours and personalize the experience to better serve their clients," said Michael Vervena, VP of Sales & Marketing at Planitar Inc. – maker of iGUIDE. "Integrated virtual showings will be a great addition to the NCRMLS' list of features and we anticipate other states adopting this idea in the near future."

As per the National Association of Realtors 2021 Profile of Homebuyer and Seller Report, photos are still the number-one feature buyers look for when in the market for a home. However, other features are quickly climbing that list. According to the NAR report, 89% of consumers found floor plans to be useful and at the same time, 83% saw value in virtual tours on listings. This supports the notion that real estate photography is quickly evolving. Buyers' online needs are changing, and while they are still necessary to every listing, still images of properties have their limits in today's age. Remotely facilitating a home buyer and Realtor to explore living in a house using the internet begins with a 3D virtual tour and a floor plan.

"North Carolina has been an industry pioneer in mandating the requirement of measurement standards such as ANSI-Z765-2021 across the state to facilitate accurate square footage reporting in real estate. Now, NCRMLS (North Carolina Regional Multiple Listing Service) is taking another big step in promoting the use of modern technology like 3D tours and floor plans integrated into Virtual Showings to help agents better connect with consumers so that purchasing decisions can be made faster and with more confidence," said Alex Likholyot, CEO of Planitar Inc. – maker of iGUIDE. "We are very enthusiastic about this announcement. Our iGUIDE technology not only delivers 3D tours with the most intuitive floorplan-based navigation for the Virtual Showings, but it also provides extremely accurate square footage reporting with 1% or better uncertainty in reported gross living areas."

NCRMLS' new partnership with BrokerBay allows members/subscribers to access a Virtual Showing Service Solution with the most advanced features on the market today. Realtors and administrators will now be able to use the plethora of user-friendly tools and features to schedule and organize showing appointments, provide 3D virtual showings, register offers, submit documents, manage property notifications, and a state-of-the-art electronic lockbox integration service all in one place.

To learn more about iGUIDE and its services, visit

About iGUIDE

Founded in 2013, in Kitchener, Ontario, Canada, Planitar Inc. is the maker of iGUIDE, a proprietary camera and software platform for capturing and delivering immersive 3D virtual tours and extensive property data. iGUIDE is the most efficient system to map interior spaces and features accurate floor plans, measurements, and reliable property square footage. By integrating floor plans and visual data, iGUIDE provides an intuitive and practical way to digitally navigate and explore built environments.

Lion & Orb

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