Sign In  |  Register  |  About Corte Madera  |  Contact Us

Corte Madera, CA
September 01, 2020 10:27am
7-Day Forecast | Traffic
  • Search Hotels in Corte Madera

  • CHECK-IN:
  • CHECK-OUT:
  • ROOMS:

PepsiCo adding more chips to bags following 'shrinkflation' complaints

PepsiCo said in its latest earnings call it is adding more product to some chip products including Tostidos and Doritos in an effort to provide more value for customers.

PepsiCo says it is boosting the volume of some of its packages of chips, after being accused last year of "shrinkflation," or reducing the size of products without lowering the price.

In the company's earnings call last week, Pepsi CEO Ramon Laguarta said the food and beverage giant would be offering bonus packs of Tostitos containing 20% more chips, and will also be throwing two or three more bags of Doritos into multipacks as a way to add value for consumers.

The move comes after Pepsi reported a surprise drop in revenue in the third quarter and cut its annual forecast as consumers in North America limit their spending on sodas and savory snacks, while opting for cheaper private-label brands.

‘SHRINKFLATION’ DUPES CUSTOMERS AS COMPANIES SEEK PROFITS DURING INFLATION SPIKE

"The cumulative impacts of inflationary pressures and higher borrowing costs over the last few years have continued to impact consumer budgets and spending patterns," Laguarta said.

Pepsi, which owns several snack brands including Frito-Lay, was called out last year by French supermarket chain Carrefour for cutting the volume of some products while raising prices.

INFLATION LEADS TO SHRINKFLATION

Carrefour said a bottle of sugar-free peach-flavored Lipton Ice Tea, produced by PepsiCo, shrank from 1.5 liters to 1.25 liters. Meanwhile, there was a 40% increase in the price per liter. 

GET FOX BUSINESS ON THE GO BY CLICKING HERE

Carrefour added price warnings on several food products in an effort to pressure manufacturers to reduce their prices.

FOX Business reached out to PepsiCo for comment.

FOX Business' Daniella Genovese and Reuters contributed to this report.

Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
 
 
Copyright © 2010-2020 CorteMadera.com & California Media Partners, LLC. All rights reserved.