Fit for the Future offers a blueprint for retailers to create and execute a holistic strategy to distinguish their brands

CleverTap, the world's leading user engagement and retention cloud, announced today that it will participate in the NRF 2022 Retail’s Big Show in New York City January 16 - 18, 2022. NRF 2022 will bring together industry visionaries who are on the forefront of imaging the future of retail. CleverTap looks forward to contributing to these important dialogs by sharing insights from its upcoming report, Fit for the Future of Retail, which reveals four fundamental business objectives for engaging with today’s mobile-centric consumers.

In 2021, CleverTap undertook a six-month qualitative and quantitative research project on the state of marketing and customer engagement in the mobile channel. It draws from data insights included in key ecommerce benchmark reports produced by CleverTap data science teams, as well as campaigns executed across the platform and exclusive interviews with leading retail brands around the globe. Efforts focused on understanding retail’s strategic objectives, most pressing challenges and existing capabilities. The initiative also included workshops across all regions with Customer Success Managers who have the inside track on customer behaviors and expectations.

The result is an innovative blueprint for commerce companies that want to move from personalization to individualization. Brands seeking to differentiate themselves from the rest of the market can leverage the report’s insights to plan and execute a holistic strategy to drive customer connection and grow transactions through contextual, valuable and appropriate marketing and communications.

“We gained valuable insights into what consumers are doing as they engage with brands. Strategically, we’ve been able to pinpoint the disconnects in capabilities and campaigns that hinder the customer journey and prevent retailers from realizing their potential and hitting their targets,” explained Shelley Schmidtlin, Director of Enterprise Marketing at CleverTap. “This insight will equip brand marketers to move the conversation with a framework that allows them to identify goals and prioritize tactics. We’re very excited to share this knowledge with marketers.”

Attendees who wish to learn more are invited to visit CleverTap at booth #6819 | Level 3, of the NRF 2022 Exhibit Hall or to schedule a one-on-one meeting with Shelley Schmidtlin visit https://clevertap.com/nrf/.

About CleverTap:

CleverTap is a modern, integrated, retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

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