Census enables joint customers to build leading solutions on Snowflake’s AI Data Cloud that drive real-time personalized marketing at scale with first-party data activation and transformation

Census today announced that it has been recognized as a Customer Data Platform leader in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.

Census was named Snowflake’s Marketing Application Data Cloud Product Partner of the Year 2024 at Snowflake Summit earlier this year. Over the past 12 months, over 130 joint customers such as HubSpot, Canva, Orangetheory Fitness, Crocs, Rippling, Sonos, SKIMS, and Notion have doubled their usage of Census.

The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024, and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.

The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness. The categories include:

Marketing and Advertising Tools & Platforms

• Analytics & Data Capture
• Enrichment & Hygiene
• Identity & Onboarding
• Customer Data Platforms
• Marketing & Customer Engagement
• Programmatic Solutions
• Measurement & Optimization

Data Tools & Platforms

• Integration & Modeling
• Consent Management
• Business Intelligence

The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud Product Partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.

“In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity as the very shape of the marketing stack evolves, leveraging the Snowflake AI Data Cloud to access and act on data directly where it resides,” said Denise Persson, Chief Marketing Officer at Snowflake. “Census emerged as a leader in Customer Data Platforms with joint customers leveraging their technologies to enable real-time personalized marketing at scale.”

Census was identified in Snowflake’s report as a leader in the Customer Data Platforms category for enabling real-time personalized marketing by empowering marketers to activate and transform first-party customer data.

“We’re very proud that Snowflake has identified Census as a leader in Snowflake’s 2025 Modern Marketing Data Stack report,” said Boris Jabes, CEO and Co-Founder at Census. “Data-driven marketing and architecting the marketing data stack primed for success in the age of AI innovation is a top priority that we continue to embrace on the Snowflake AI Data Cloud. We look forward to continuing to encourage our customers to build their marketing data stacks on Snowflake’s AI Data Cloud — a powerful, flexible, and fully managed cloud data platform with native AI for all their data regardless of the source.”

Click here to read The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity.

Click here to learn more about Census, which empowers marketers to build and activate better data with no-code tools for audience segmentation, data modeling, and Reverse ETL.

About Census

Census is the first Universal Data Platform that brings data transformation, activation, and governance into one collaborative workspace on Snowflake’s AI Data Cloud. Leading enterprises including Activision, HubSpot, Canva, Orangetheory Fitness, Rippling, and Notion use Census to unite all their teams and applications around a single source of truth. By providing warehouse-native tools for Reverse ETL and embedded data integration, Census empowers business teams to launch faster, generate more valuable insights, and reduce the ticketing burden on data teams. Census is backed by Sequoia, Andreessen Horowitz, Insight Partners, and Tiger Global. For more information, visit www.getcensus.com or follow @census on Twitter.

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