TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) has launched a new format to purchase its flagship product: TAAT(R). The company announced that TAAT Twos are now available in Par Mar Stores in Ohio, Pennsylvania and West Virginia; these stores also carry the company’s standard 20-stick packs, available in Original, Smooth and Menthol. The new TAAT Twos contain two sticks of a specific TAAT(R) flavor — Original, Smooth or Menthol —and are an ideal way for adult smokers to sample TAAT’s Beyond Nicotine(R) product. Par Mar Stores began carrying TAAT products in November 2021, including gas stations under national banners such as Amoco, British Petroleum (BP), Shell and Sunoco. “Adult tobacco smokers tend to be very loyal to their preferred brand of cigarettes, and this can be a major obstacle when it comes to persuading them to try switching to alternatives such as TAAT,” said TAAT founder Joe Deighan in the press release. “In most other CPG categories such as soft drinks, candy, snacks, beer and liquor, it is standard for there to be ‘single-serving’ offerings available for purchase (e.g., one can of soda) that do not require the consumer to purchase a ‘pack’ or ‘case’ of several single servings at once, even just to try it for the first time. This type of flexibility does not currently exist for adult smokers when trying alternatives to their preferred brand of cigarettes, and by launching TAAT Twos, it is our objective to change that. We are confident that TAAT Twos will be desirable in and of itself as a unique small-format option, but more importantly, we are confident that it will be a catalyst for converting adult smokers to try TAAT for the first time when either sold at retail or handed out as samples. Par Mar Stores is an established retailer of TAAT in Ohio, Pennsylvania and West Virginia, and with their participation in the chain retailer incentive program set to launch on May 1, I believe they can play a key role in continuing to grow our U.S. market share in the second year in which TAAT is being sold at retail.”
To view the full press release, visit https://ibn.fm/WP4pN
About TAAT Global Alternatives Inc.
TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes that is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $812 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
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